Table V.

Hierarchical regression

Independent variablesHotel performance
Model 1Model 2Model 3Model 4
BTBTBTBT
Step 1        
Constant0.522.35**2.9716.36*3.9316.88*3.9517.02*
Competitor intensity0.173.16*0.0662.06**−0.051−1.45−0.06−1.60
Market turbulence0.427.94*0.102.86**0.0260.740.0180.52
Hotel rating0.256.78*0.052.29**0.0060.260.0090.36
Step 2        
Add Market orientation (MO)  0.9719.48*0.659.54*0.669.68*
Step 3        
Add: Positioning (P)    0.566.15*0.596.38*
Step 4        
Add MO × P      0.0941.76***
R20.543 0.840 0.865 0.867 
Δ R20000 0.297 0.025 0.002 
F81.53 268.37 260.88 220.15 
df.101 100 99 98 
P0.000 0.000 0.000 0.000 

Notes:

*p < 0.01; **p < 0.05; ***p < 0.1

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