Hierarchical regression
| Independent variables | Hotel performance | |||||||
|---|---|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 4 | |||||
| B | T | B | T | B | T | B | T | |
| Step 1 | ||||||||
| Constant | 0.52 | 2.35** | 2.97 | 16.36* | 3.93 | 16.88* | 3.95 | 17.02* |
| Competitor intensity | 0.17 | 3.16* | 0.066 | 2.06** | −0.051 | −1.45 | −0.06 | −1.60 |
| Market turbulence | 0.42 | 7.94* | 0.10 | 2.86** | 0.026 | 0.74 | 0.018 | 0.52 |
| Hotel rating | 0.25 | 6.78* | 0.05 | 2.29** | 0.006 | 0.26 | 0.009 | 0.36 |
| Step 2 | ||||||||
| Add Market orientation (MO) | 0.97 | 19.48* | 0.65 | 9.54* | 0.66 | 9.68* | ||
| Step 3 | ||||||||
| Add: Positioning (P) | 0.56 | 6.15* | 0.59 | 6.38* | ||||
| Step 4 | ||||||||
| Add MO × P | 0.094 | 1.76*** | ||||||
| R2 | 0.543 | 0.840 | 0.865 | 0.867 | ||||
| Δ R2 | 0000 | 0.297 | 0.025 | 0.002 | ||||
| F | 81.53 | 268.37 | 260.88 | 220.15 | ||||
| df. | 101 | 100 | 99 | 98 | ||||
| P | 0.000 | 0.000 | 0.000 | 0.000 | ||||
| Independent variables | Hotel performance | |||||||
|---|---|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 4 | |||||
| B | T | B | T | B | T | B | T | |
| Constant | 0.52 | 2.35 | 2.97 | 16.36 | 3.93 | 16.88 | 3.95 | 17.02 |
| Competitor intensity | 0.17 | 3.16 | 0.066 | 2.06 | −0.051 | −1.45 | −0.06 | −1.60 |
| Market turbulence | 0.42 | 7.94 | 0.10 | 2.86 | 0.026 | 0.74 | 0.018 | 0.52 |
| Hotel rating | 0.25 | 6.78 | 0.05 | 2.29 | 0.006 | 0.26 | 0.009 | 0.36 |
| Add Market orientation (MO) | 0.97 | 19.48 | 0.65 | 9.54 | 0.66 | 9.68 | ||
| Add: Positioning (P) | 0.56 | 6.15 | 0.59 | 6.38 | ||||
| Add MO × P | 0.094 | 1.76 | ||||||
| 0.543 | 0.840 | 0.865 | 0.867 | |||||
| Δ | 0000 | 0.297 | 0.025 | 0.002 | ||||
| 81.53 | 268.37 | 260.88 | 220.15 | |||||
| df. | 101 | 100 | 99 | 98 | ||||
| 0.000 | 0.000 | 0.000 | 0.000 | |||||
Notes:
*p < 0.01; **p < 0.05; ***p < 0.1
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