Possible combinations of kinds of non-musical sound and their connection to brand objects
| Connection between sound and brand object | ||
|---|---|---|
| Kind of sound | Intrinsic | Extrinsic |
| Non-verbal | Product and packaging sounds Atmospherics sounds Service sounds | Sounds of (sonic) logos |
| Verbal | Voice sounds of telecommunication systems | Sounds of names Sounds of slogans |
| Connection between sound and brand object | ||
|---|---|---|
| Kind of sound | Intrinsic | Extrinsic |
| Non-verbal | Product and packaging sounds | Sounds of (sonic) logos |
| Verbal | Voice sounds of telecommunication systems | Sounds of names |
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