Table 1

Case companies and informants

Case companiesFashion F1Fashion F2Consumer electronics C1Consumer electronics C2Consumer electronics C3Do-it-yourself D1
Size, national rank in segmentTop-5Top-5Top-5Top-5Top-5Top-5
Interviews (#/total duration)2/5 h1/5 h2/5 h3/6 h4/8 h7/8.5 h
Visit omnichannel WHYesYesYesYesYesYes
Titles of the informantsSupply chain (SC) developer; DC managerHead of logisticsLogistics manager; Warehouse (WH) managerLogistics manager; WH manager; IT managerDC site manager; Head of distribution; Production planning manager; IT & system managerVice president logistics; Logistics developer; Process owner (PO) WH; PO Transport; Head of WH production; SC collaboration

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