Standardized parameter estimates of the structural model
| Parameters | Overall model R2 = 0.352 | Female consumers R2 = 0.323 | Male consumers R2 = 0.440 | Difference |
|---|---|---|---|---|
| H1: Healthiness → continuance intention | 0.23*** | 0.21** | 0.26* | −0.05ns |
| H2 and H3: Quarantine and hygiene → continuance intention | 0.15* | 0.11ns | 0.21* | −0.10 ns |
| H4: Ease of app usage → continuance intention | 0.17** | 0.13* | 0.26** | −0.13 ns |
| H5 and H6: Fear and risk of COVID → continuance intention | 0.09† | 0.09 ns | 0.11ns | −0.02 ns |
| H7: Attitude → continuance intention | 0.26*** | 0.30*** | 0.15ns | 0.15 ns |
| Parameters | Overall model | Female consumers | Male consumers | Difference |
|---|---|---|---|---|
| 0.23*** | 0.21** | 0.26* | −0.05ns | |
| 0.15* | 0.11ns | 0.21* | −0.10 ns | |
| 0.17** | 0.13* | 0.26** | −0.13 ns | |
| 0.09† | 0.09 ns | 0.11ns | −0.02 ns | |
| 0.26*** | 0.30*** | 0.15ns | 0.15 ns |
Note(s): †p < 0.100; *p < 0.050; **p < 0.010; ***p < 0.001; nsnon significant
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