Item battery and measurement properties
| Loadings | |
|---|---|
| Wage subsidy | |
| Did your company receive the COVID-19 governmental wage subsidy? (No [0] – Yes [1]) | |
| – | |
| Flexibility (CR = 0.83, AVE = 0.63) | |
| Please indicate the extent to which you have done the following activities in response to the upcoming crisis: (none [1] – to a great extent [5]) | |
| 0.723 |
| 0.871 |
| 0.786 |
| New product development capabilities (CR = 0.89, AVE = 0.73) | |
| Please rate how much the following marketing capabilities of your company are better or worse than your closest competitors: (much worse than our competitors [1] – much better than our competitors [7]) | |
| 0.913 |
| 0.899 |
| 0.746 |
| Marketing communications capabilities (CR = 0.87, AVE = 0.70) | |
| Would you please indicate to what extent are following activities important in your firm's everyday business? (extremely important [1] – extremely unimportant [5]) | |
| 0.642 |
| 0.922 |
| 0.920 |
| Customer retention orientation (CR = 0.78, AVE = 0.55) | |
| Please indicate how much you agree with the following statements: (Totally disagree [1] – Totally agree [5]) | |
| 0.752 |
| 0.708 |
| 0.766 |
| Firm size | |
| How many full-time employees your firm has? | – |
| Industry dummy | |
| (manufacturing [0] – services [1]) | – |
| COVID-19 duration expectation | |
| According to your expectations, how long will the COVID-19 pandemic last? (it will end during the summer 2021 [1] – it will continue through 2022 [5]) | – |
| Financial dependence on largest customer | |
| Can you indicate the percentage of sales revenue coming from your largest customer? (0–100%) | – |
| Did your company receive the COVID-19 governmental wage subsidy? (No [0] – Yes [1]) | |
| – | |
| Please indicate the extent to which you have done the following activities in response to the upcoming crisis: (none [1] – to a great extent [5]) | |
We redefined contractual terms in favour of our customers | 0.723 |
We provided additional payment deferral to our customers | 0.871 |
We approved additional discount for our customers | 0.786 |
| Please rate how much the following marketing capabilities of your company are better or worse than your closest competitors: (much worse than our competitors [1] – much better than our competitors [7]) | |
Ability to develop new products/services | 0.913 |
Successfully launching new products/services | 0.899 |
Ensuring that product/service development efforts are responsive to customer needs | 0.746 |
| Would you please indicate to what extent are following activities important in your firm's everyday business? (extremely important [1] – extremely unimportant [5]) | |
Developing and executing advertising programs | 0.642 |
Managing corporate image and reputation | 0.922 |
Brand image management skills and processes | 0.920 |
| Please indicate how much you agree with the following statements: (Totally disagree [1] – Totally agree [5]) | |
Our firm's strategy for competitive advantage is based on retaining valuable existing customers | 0.752 |
Our competitive advantage depends largely on cross-selling and up-selling to our existing customers | 0.708 |
Our firm has a clear strategic planning process to manage relationships with valuable existing customers | 0.766 |
| How many full-time employees your firm has? | – |
| (manufacturing [0] – services [1]) | – |
| According to your expectations, how long will the COVID-19 pandemic last? (it will end during the summer 2021 [1] – it will continue through 2022 [5]) | – |
| Can you indicate the percentage of sales revenue coming from your largest customer? (0–100%) | – |
Source(s): Created by authors