Results of the moderated regression model
| Relationship | B (SE.) | LLCI | ULCI | R2 |
|---|---|---|---|---|
| Dependent variable: Flexibility norms | ||||
| Main effects | ||||
| Wage subsidy | 0.4086 (0.150)** | 0.1124 | 0.7048 | 0.1279 |
| NPD capabilities (NPD) | 0.0282 (0.0700) | −0.1098 | 0.1662 | |
| Marketing communications capabilities (Mar_comm) | 0.0506 (0.0671) | −0.0816 | 0.1829 | |
| Two-way interactions | ||||
| Wage subsidy * NPD | 0.3198 (0.1587)** | 0.0068 | 0.6328 | |
| Wage subsidy * Mar_comm | −0.3957 (0.0671)** | −0.6813 | 0.1102 | |
| Controls | ||||
| Firm size | −0.0930 (0.0705) | −0.2320 | 0.0460 | |
| Industry dummy | −0.1505 (0.1542) | −0.4546 | 0.1536 | |
| COVID-19 expectations | 0.0383 (0.0552) | −0.0705 | 0.1471 | |
| Financial dependence on largest customer | −0,0016 (0.0028) | −0.0071 | 0.0038 | |
| Customer retention orientation | 0.1023 (0.1102)* | 0.0175 | 0.3169 | |
| Relationship | B (SE.) | LLCI | ULCI | |
|---|---|---|---|---|
| Dependent variable: Flexibility norms | ||||
| Wage subsidy | 0.4086 (0.150)** | 0.1124 | 0.7048 | 0.1279 |
| NPD capabilities (NPD) | 0.0282 (0.0700) | −0.1098 | 0.1662 | |
| Marketing communications capabilities (Mar_comm) | 0.0506 (0.0671) | −0.0816 | 0.1829 | |
| Wage subsidy * NPD | 0.3198 (0.1587)** | 0.0068 | 0.6328 | |
| Wage subsidy * Mar_comm | −0.3957 (0.0671)** | −0.6813 | 0.1102 | |
| Firm size | −0.0930 (0.0705) | −0.2320 | 0.0460 | |
| Industry dummy | −0.1505 (0.1542) | −0.4546 | 0.1536 | |
| COVID-19 expectations | 0.0383 (0.0552) | −0.0705 | 0.1471 | |
| Financial dependence on largest customer | −0,0016 (0.0028) | −0.0071 | 0.0038 | |
| Customer retention orientation | 0.1023 (0.1102)* | 0.0175 | 0.3169 | |
Note(s): PROCESS Model 2 with 50,000 bootstrap samples and 95% CI; B = unstandardised coefficient; SESE = standard error; LLCI-ULCI = lower/upper-level confidence interval, **p < 0.01 and *p < 0.05
Source(s): Created by authors