Table 2 Main barriers found in the case... | Emerald Publishing

Table 2

Main barriers found in the case companies

Barrier category	Barrier	Retailer A	Retailer B	Retailer C
Organisational barriers	Relative importance of environmental sustainability	x	x	x
	Structure of companies	x	x	x
	Competencies and internal roles	x	x	x
Financial barriers	Consumers' low willingness to pay	x	x	x
Financial barriers	Large investments necessary	x	x	x
Market barriers: Retailer-consumer	Trustworthiness towards consumers	x	x
	Consumer culture	x	x	x
	Communication of sustainability	x	x	x
Market barriers: Retailer-LSP	Trustworthiness towards LSPs	x	x	x
	Roles and responsibilities	x	x	x
	Competitive aspects	x	x	x
	Lack of homogeneity	x	x	x
Governmental barriers	Lack of standards and terminology	x		–
Technological barriers	Measuring of emissions			x
	Transport technology	x	x
	Dependence on platform developer	x		–

Barrier category	Barrier	Retailer A	Retailer B	Retailer C
Organisational barriers	Relative importance of environmental sustainability	x	x	x
	Structure of companies	x	x	x
	Competencies and internal roles	x	x	x
Financial barriers	Consumers' low willingness to pay	x	x	x
Financial barriers	Large investments necessary	x	x	x
Market barriers: Retailer-consumer	Trustworthiness towards consumers	x	x
	Consumer culture	x	x	x
	Communication of sustainability	x	x	x
Market barriers: Retailer-LSP	Trustworthiness towards LSPs	x	x	x
	Roles and responsibilities	x	x	x
	Competitive aspects	x	x	x
	Lack of homogeneity	x	x	x
Governmental barriers	Lack of standards and terminology	x		–
Technological barriers	Measuring of emissions			x
	Transport technology	x	x
	Dependence on platform developer	x		–

Note(s): X = Barrier; – = non-barrier