Table 3 Correlation matrix and Fornell... | Emerald Publishing

Table 3

Correlation matrix and Fornell and Larcker's criterion

Scales	AVE	CR	Correlation matrix
PI	0.728	0.941	0.853
PRO	0.658	0.913	0.627	0.811
RET	0.702	0.899	0.709	0.535	0.838
EC	0.752	0.924	0.755	0.571	0.581	0.867
LAB	0.572	0.799	0.754	0.549	0.545	0.562	0.756
SEX	1.000	1.000	−0.228	−0.279	−0.199	−0.267	−0.133	1.000
AGE	1.000	1.000	0.006	−0.205	−0.073	−0.050	0.083	0.253	1.000
INC	1.000	1.000	0.037	−0.137	−0.032	−0.035	0.007	0.229	0.155	1.000

Scales	AVE	CR	Correlation matrix
PI	0.728	0.941	0.853
PRO	0.658	0.913	0.627	0.811
RET	0.702	0.899	0.709	0.535	0.838
EC	0.752	0.924	0.755	0.571	0.581	0.867
LAB	0.572	0.799	0.754	0.549	0.545	0.562	0.756
SEX	1.000	1.000	−0.228	−0.279	−0.199	−0.267	−0.133	1.000
AGE	1.000	1.000	0.006	−0.205	−0.073	−0.050	0.083	0.253	1.000
INC	1.000	1.000	0.037	−0.137	−0.032	−0.035	0.007	0.229	0.155	1.000

Note(s): The square root of the average variance extracted (AVE) and correlations between constructs (off-diagonal)