Table II Descriptive statistics, latent...

Table II

Descriptive statistics, latent variable correlations, reliability and validity (Austria/Thailand)

	M (SD)	CR	AVE	GLOB	LOC	HED	ATT	ETHN
GLO	4.69 (1.37)/4.66 (1.08)	0.92/0.92	0.79/0.78	0.89/0.89
LOC	4.67 (1.28)/4.52 (1.19)	0.88/0.94	0.72/0.85	0.41/0.47	0.85/0.92
HED	3.75 (1.59)/4.39 (1.33)	0.95/0.83	0.87/0.62	0.29/0.51	0.35/0.34	0.93/0.79
VAL	2.41 (1.36)/3.31 (1.27)	0.97/0.96	0.92/0.89	0.03/0.06	0.07/0.13	0.15/0.21	0.96/0.95
ETHN	2.55 (1.25)/2.70 (1.24)	0.96/0.96	0.89/0.89	−0.01/−0.19	0.03/−0.02	0.04/−0.25	0.12/−0.07	0.95/0.95

	M (SD)	CR	AVE	GLOB	LOC	HED	ATT	ETHN
GLO	4.69 (1.37)/4.66 (1.08)	0.92/0.92	0.79/0.78	0.89/0.89
LOC	4.67 (1.28)/4.52 (1.19)	0.88/0.94	0.72/0.85	0.41/0.47	0.85/0.92
HED	3.75 (1.59)/4.39 (1.33)	0.95/0.83	0.87/0.62	0.29/0.51	0.35/0.34	0.93/0.79
VAL	2.41 (1.36)/3.31 (1.27)	0.97/0.96	0.92/0.89	0.03/0.06	0.07/0.13	0.15/0.21	0.96/0.95
ETHN	2.55 (1.25)/2.70 (1.24)	0.96/0.96	0.89/0.89	−0.01/−0.19	0.03/−0.02	0.04/−0.25	0.12/−0.07	0.95/0.95

Notes: GLO, global identity; LOC, local identity; HED, hedonic motivation; VAL, SNS value; ETHN, consumer ethnocentrism; CR, Fornell and Larcker (1981) composite reliabilities; AVE, Fornell and Larcker (1981) average variance extracted. Elements along the diagonal represent square root average variance extracted (AVE) estimates; elements below the diagonal represent Pearson’s intercorrelations

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