Table IV Structural model results... | Emerald Publishing

Table IV

Structural model results

	Two-group model
	All (n=425)		Austria (n=247)		Thailand (n=178)
Path	β	t-value	β	t-value	β	t-value
H1a: global identity → hedonic motivation	0.28	3.803**	0.17	2.130*	0.54	3.281**
H1b: local identity → hedonic motivation	0.15	2.007*	0.28	3.379**	−0.03	−0.197
H2: hedonic motivation → SNS value	0.23	4.233**	0.15	2.235*	0.20	2.150*
H3: SNS value → usage	0.18	3.972**	0.17	2.756*	0.13	1.701*
Control variables
Ethnocentrism	−0.11	−2.297*	−0.03	−0.466	−0.18	−2.501*
No. of friends	0.31	6.872**	0.28	4.545**	0.25	3.483**
SNS type	0.06	1.228	−0.03	−0.420	−0.01	−0.096
Goodness of fit
χ²	326.4		584.2
df	128		256
CFI	0.94		0.91
RMSEA	0.060		0.055

	Two-group model
	All (n=425)		Austria (n=247)		Thailand (n=178)
Path	β	t-value	β	t-value	β	t-value
H1a: global identity → hedonic motivation	0.28	3.803**	0.17	2.130*	0.54	3.281**
H1b: local identity → hedonic motivation	0.15	2.007*	0.28	3.379**	−0.03	−0.197
H2: hedonic motivation → SNS value	0.23	4.233**	0.15	2.235*	0.20	2.150*
H3: SNS value → usage	0.18	3.972**	0.17	2.756*	0.13	1.701*
Control variables
Ethnocentrism	−0.11	−2.297*	−0.03	−0.466	−0.18	−2.501*
No. of friends	0.31	6.872**	0.28	4.545**	0.25	3.483**
SNS type	0.06	1.228	−0.03	−0.420	−0.01	−0.096
Goodness of fit
χ²	326.4		584.2
df	128		256
CFI	0.94		0.91
RMSEA	0.060		0.055

Notes: CFI, comparative fit index; RMSEA, root mean square error of approximation. Standardized βs. *p<0.05; **p<0.01