Table II

Three dilemmas and their characteristics

Balancing actsIssue/challengeDilemmas betweenKey referencesExemplars
Crafting the case – casingArbitrarinessSettling too early in a premature lock-in situation
Continuing too far – ending up on an endless data ride
Ragin (1992)
Dubois and Gadde (2002)
Halinen and Törnroos (2005)
Easton (2010)
Michailova et al. (2014) 
Corsaro (2014)
Lüscher and Lewis (2008) 
Communicating the caseRichnessIncluding too long and detailed descriptions that risk obscuring theoretical contributions
Too concise and structured cases risking over-simplification and lack of context
Dyer and Wilkins (1991)
Easton (1995)
Gummesson (2003)
Starbuck (2003)
Flyvbjerg (2006)
Pratt (2008, 2009) 
Kjellberg and Helgesson (2006)
Peñaloza (2000) 
Describing the process of the studyMessinessIncluding too much detail of the process, as well as the abandoned routes
Too streamlined ex post rationalization of how the study proceeded
Sutton (1997)
Piekkari et al. (2010)
Alvesson and Sandberg (2011)
Dubois and Gadde (2014) 
Mariani (2016)
Wu et al. (2016) 

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