Hypotheses
| Hypothesis | Level of analysis | |
|---|---|---|
| H1 | Branding in general can be a tool for reducing polarization of attitudes between gender in Colombia | Macro-level |
| H2 | Country branding reduces polarization of attitudes between gender in Colombia | Meso-level |
| H3 | Colombia Co country branding reduces polarization of attitudes between gender in Colombia | Micro-level |
| H4 | Branding in general can be a tool for reducing polarization of attitudes between the younger and older generations in Colombia | Macro-level |
| H5 | Country branding reduces polarization of attitudes between the younger and older generations in Colombia | Meso-level |
| H6 | Colombia Co country branding reduces polarization of attitudes between the younger and older generations in Colombia | Micro-level |
| H7 | Branding in general can be a tool for reducing polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Macro-level |
| H8 | Country branding reduces polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Meso-level |
| H9 | Colombia Co country branding reduces polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Micro-level |
| Hypothesis | Level of analysis | |
|---|---|---|
| H1 | Branding in general can be a tool for reducing polarization of attitudes between gender in Colombia | Macro-level |
| H2 | Country branding reduces polarization of attitudes between gender in Colombia | Meso-level |
| H3 | Colombia Co country branding reduces polarization of attitudes between gender in Colombia | Micro-level |
| H4 | Branding in general can be a tool for reducing polarization of attitudes between the younger and older generations in Colombia | Macro-level |
| H5 | Country branding reduces polarization of attitudes between the younger and older generations in Colombia | Meso-level |
| H6 | Colombia Co country branding reduces polarization of attitudes between the younger and older generations in Colombia | Micro-level |
| H7 | Branding in general can be a tool for reducing polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Macro-level |
| H8 | Country branding reduces polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Meso-level |
| H9 | Colombia Co country branding reduces polarization of attitudes between Colombians from Bogotá and other parts of Colombia | Micro-level |
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