Industry experts’ view on the most important and likely 5G-dependent changes in the media market
| Market change | Category of market change | Importance | Likelihood | 5G dependence |
|---|---|---|---|---|
| Wireless solutions are increasingly used in media production | Supply-side network | 3.94 | 4.59 | 3.76 |
| 5G becomes a substitute technology for distributing TV and radio content | Channels | 3.94 | 3.89 | 4.28 |
| More AR and VR-based services | Products and price | 3.89 | 4.00 | 3.78 |
| Increased quality of service | Products and price | 3.83 | 4.00 | 4.00 |
| Easier and more flexible production and distribution | Supply-side network | 3.82 | 4.35 | 3.76 |
| Mobile as a communication channel strengthens | Channels | 3.72 | 4.50 | 3.89 |
| Media consumption with mobile devices continues to increase | Customers and use | 3.72 | 4.50 | 3.83 |
| New video products and services | Products and price | 3.65 | 4.11 | 3.44 |
| Category of market change | Importance | Likelihood | 5G dependence | |
|---|---|---|---|---|
| Supply-side network | 3.94 | 4.59 | 3.76 | |
| Channels | 3.94 | 3.89 | 4.28 | |
| Products and price | 3.89 | 4.00 | 3.78 | |
| Products and price | 3.83 | 4.00 | 4.00 | |
| Supply-side network | 3.82 | 4.35 | 3.76 | |
| Channels | 3.72 | 4.50 | 3.89 | |
| Customers and use | 3.72 | 4.50 | 3.83 | |
| Products and price | 3.65 | 4.11 | 3.44 |
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