Table 2 Correlation matrix (mean and SD... | Emerald Publishing

Table 2

Correlation matrix (mean and SD on the diagonal)

Variables	1.	2.	3.	4.	5.	6.	7.	8.	9.	10.
*1. Service content diff.*	0 (1)
*2. Product content diff.*	0.64**	0 (1)
*3. Rel. learn.*	0.268**	0.229**	0 (1)
*4. Cult. dist.*	−0.054	−0.037	−0.069	2.62 (2.139)
*5. Age*	0.037	−0.011	0.092	0.001	24 (21)
*6. Size*	0.059	0.034	0.244**	−0.009	−0.021	46 (50)
*7. Time in int. markets*	0.054	−0.025	0.121	−0.036	0.94**	0.082	8.9 (9)
*8. Patent (y/n)*	0.065	0.106	0.148	−0.054	−0.025	0.423**	0.167*	0.4 (0.49)
*9. Cust. ref. mark.*	0.036	0.077	0.456	−0.102	−0.082	0.043	0.043	0.228**	5 (1.8)
*10. Export intens.*	0.048	0.04	0.14	−0.243**	−0.12	0.13	0.022	−0.109	0.117	57 (29)

Variables	1.	2.	3.	4.	5.	6.	7.	8.	9.	10.
1. Service content diff.	0 (1)
2. Product content diff.	0.64**	0 (1)
3. Rel. learn.	0.268**	0.229**	0 (1)
4. Cult. dist.	−0.054	−0.037	−0.069	2.62 (2.139)
5. Age	0.037	−0.011	0.092	0.001	24 (21)
6. Size	0.059	0.034	0.244**	−0.009	−0.021	46 (50)
7. Time in int. markets	0.054	−0.025	0.121	−0.036	0.94**	0.082	8.9 (9)
8. Patent (y/n)	0.065	0.106	0.148	−0.054	−0.025	0.423**	0.167*	0.4 (0.49)
9. Cust. ref. mark.	0.036	0.077	0.456	−0.102	−0.082	0.043	0.043	0.228**	5 (1.8)
10. Export intens.	0.048	0.04	0.14	−0.243**	−0.12	0.13	0.022	−0.109	0.117	57 (29)

Note:

Variable mean (standard deviation) in the parallel line