Regression analysis
| Model 1 | Model 2 | Model 3 | |
|---|---|---|---|
| Variables | B (SE) | B (SE) | B (SE) |
| Constant | 5.047 (0.857) | 5.349 (0.843) | 6.188 (0.891) |
| Control variables | |||
| (ln) Age | 0.07 (0.045) | 0.024 (0.282) | −0.066 (0.284) |
| (ln) Size | −0.013 (0.286) | −0.056 (0.145) | −0.108 (0.144) |
| Time abroad | −0.006* (0.011) | −0.116 (0.011) | −0.07 (0.011) |
| Cultural distance | −0.115 (0.068) | −0.125 (0.066) | −0.1 (0.065) |
| Patents | 0.848** (0.319) | 0.202* (0.312) | 0.223*** (0.310) |
| Export intensity | 0.004 (0.008) | 0.008 (0.017) | −0.029 (0.008) |
| Duration of relationship | 0.059 (0.164) | −0.012 (0.161) | −0.043 (0.159) |
| Independent variables | |||
| Product content differentiation | −0.379** (0.218) | −0.398*** (0.215) | |
| Service content differentiation | 0.424** (0.22) | 0.372*** (0.224) | |
| Relationship learning | 0.281*** (0.145) | ||
| Key statistic | |||
| R2 | 0.087 | 0.146 | 0.207 |
| Adjusted R2 | 0.042 | 0.091 | 0.15 |
| F | 1.934 | 2.691 | 3.61 |
| Model 1 | Model 2 | Model 3 | |
|---|---|---|---|
| Variables | |||
| 5.047 (0.857) | 5.349 (0.843) | 6.188 (0.891) | |
| 0.07 (0.045) | 0.024 (0.282) | −0.066 (0.284) | |
| −0.013 (0.286) | −0.056 (0.145) | −0.108 (0.144) | |
| −0.006 | −0.116 (0.011) | −0.07 (0.011) | |
| −0.115 (0.068) | −0.125 (0.066) | −0.1 (0.065) | |
| 0.848 | 0.202 | 0.223*** (0.310) | |
| 0.004 (0.008) | 0.008 (0.017) | −0.029 (0.008) | |
| 0.059 (0.164) | −0.012 (0.161) | −0.043 (0.159) | |
| −0.379 | −0.398*** (0.215) | ||
| 0.424 | 0.372*** (0.224) | ||
| 0.281*** (0.145) | |||
| 0.087 | 0.146 | 0.207 | |
| 0.042 | 0.091 | 0.15 | |
| 1.934 | 2.691 | 3.61 | |
Notes:
p < 0.05
*; p < 0.01
**(two-tailed). Dependent variable: perceived importance of customer reference marketing in a foreign market
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