Meditation analysis
| Bootstrapped confidence intervals | |||
|---|---|---|---|
| Independent variables | B (indirect) | Lower | Upper |
| Product content differentiation | 0.1182** | 0.0293 | 0.2378 |
| Service content differentiation | 0.1384** | 0.048 | 0.2709 |
| Bootstrapped confidence intervals | |||
|---|---|---|---|
| B (indirect) | Upper | ||
| 0.1182 | 0.0293 | 0.2378 | |
| 0.1384 | 0.048 | 0.2709 | |
Notes:
Bootstrapped confidence intervals obtained using 5,000 samples; p < 0.05.
*; p < 0.01
**(two-tailed)
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