Table A1

Participating observation data

DatePlaceActivity
type
Area of interestTopic facedFunctions involvedNo. of
participants
Duration
(h)
15/01/2019Service dept.MeetingProgress in Aura projectGo-to-market Aura in FranceMarketing, Aura, Innoconsulting52
16/01/2019Service dept.PresentationProgress in Aura projectAura project, main object and designAura, Innoconsulting36
24/01/2019HeadquarterMeetingProgress in Aura projectAura communication plan for the Ligna fairMarketing, Aura, Innoconsulting61.5
26/02/2019HeadquarterPresentationImplementation of service ICTIntroduction of new ERP section for serviceIT, Sales Intelligence, Service41.5
27/02/2019HeadquarterMeetingSubsidiaries performance on servicesDefinition of managerial guidelines to compare subsidiaries’ service performanceService, Foreign branch office, HR52.5
04/03/2019HeadquarterMeetingStrategy for selling servicesDefinition of service sales force structureSales Intelligence, Service, Innovation42
06/03/2019HeadquarterUpdateClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting32
29/03/2019Service dept.PresentationSubsidiaries performance on servicesOverview on service business review of subsidiariesService, Foreign branch office42
03/04/2019HeadquarterMeetingClusterization of service customersDefinition of a new project: clusterization of service customersService, Innoconsulting53
18/04/2019HeadquarterUpdateClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting42
08/05/2019HeadquarterMeetingClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting52
17/05/2019HeadquarterUpdateClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting52
06/06/2019HeadquarterMeetingManagement of service contractsDefinition of a new digital process to map active contracts in ERPIT, Service64
16/07/2019HeadquarterCall conferenceClusterization of service customersDebate with French subsidiary on clusterization of service customersService, Innoconsulting62
22/07/2019HeadquarterPresentationImplementation of service ICTIntroduction of new CRM section for service customersIT, Sales Intelligence, Service, Marketing52.5
24/07/2019HeadquarterCall conferenceClusterization of service customersDebate with service sales force for clusterization of service customers – understanding salesforce needsService, Innoconsulting83
31/07/2019HeadquarterCall conferenceClusterization of service customersDebate with service sales force for clusterization of service customers – identification of commercial driversService, Innoconsulting83
10/09/2019HeadquarterUpdateClusterization of service customersEvaluate progress and next steps in clusterization of Service customers projectService, Innoconsulting52
08/10/2019Service dept.WorkshopSubsidiaries performance on servicesGlobal service meeting – Aura and digital servicesService, Foreign branch office258
09/10/2019Service dept.WorkshopSubsidiaries performance on servicesGlobal service meeting – selling services and service product catalogService, Foreign branch office258
03/12/2019HeadquarterMeetingClusterization of service customersHow to introduce the clusterization of service customers project in the firm’s CRMService, IT, Sales Intelligence, Innoconsulting92.5
10/12/2019HeadquarterMeetingStrategy for selling servicesManagement of service visits in the firm’s CRMService Intelligence, IT, Sales Intelligence, Innoconsulting62
18/12/2019Service dept.MeetingClusterization of service customersMapping data fields to introduce in firm’s CRM to add clusterization of service customersService, IT, Innoconsulting62.5
07/01/2020HeadquarterPresentationStrategy for selling servicesOverview on new service sales activities to map in the firm’s CRMIT, Sales Intelligence, Service72.5
15/01/2020HeadquarterMeetingClusterization of service customersHow to introduce the clusterization of service customers project in the firm’s CRMService, IT, Sales Intelligence, Innoconsulting92
23/01/2020HeadquarterMeetingClusterization of service customersHow to introduce the clusterization of service customers project in the firm’s CRMService, IT, Sales Intelligence, Innoconsulting92
29/01/2020HeadquarterUpdateProgress in Aura projectBusiness work progress of Aura projectService, Aura, IT, Innoconsulting182
13/02/2020HeadquarterCall conferenceClusterization of service customersDebate with French subsidiary on clusterization of service customersService, Innoconsulting61.5
13/03/2020Online virtual meetingMeetingClusterization of service customersDefinition of a specification file about clusterization of service customersService, IT, Innoconsulting63
12/05/2020Online virtual meetingUpdateProgress in Aura projectBusiness work progress of Aura projectService, Aura, IT, Innoconsulting151.5
04/06/2020Online virtual meetingMeetingService intelligence implementationDefinition of a new function in the firm: service intelligenceInnovation, Service, Sales Intelligence, Service Intelligence41
23/06/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
24/06/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
25/06/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
29/06/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence32
30/06/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
01/07/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
02/07/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence33
03/07/2020Online virtual meetingPresentationService intelligence implementationIntroduction to service intelligenceSales Intelligence32.5
15/07/2020Online virtual meetingMeetingService intelligence implementationDefinition of how to map service commercial activities in the firm’s CRMSales Intelligence, Service Intelligence43.5
17/07/2020Online virtual meetingMeetingStrategy for selling servicesGo-to-market service in ItalyService, Marketing, Aura, Innoconsulting83
23/07/2020Online virtual meetingPresentationClusterization of service customersBrainstorming on clusterization of Service customers projectService, Innoconsulting42
24/07/2020Online virtual meetingMeetingStrategy for selling servicesDefinition of reports about service sales performancesSales Intelligence, Service Intelligence32
31/07/2020Online virtual meetingCall conferenceService intelligence implementationIntroduction of new service sales performance reports to international service salesforceSales Intelligence, Service Intelligence31.5
04/08/2020Online virtual meetingCall conferenceService intelligence implementationIntroduction of new service sales performance reports to Italian service salesforceSales Intelligence, Service Intelligence32
23/09/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
29/09/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
06/10/2020Online virtual meetingUpdateService intelligence implementationWork progress of service sales force performance monitoringService, Sales Intelligence, Service Intelligence31.5
08/10/2020Online virtual meetingMeetingSubsidiaries performance on servicesDefinition of a dashboard to show service performances of subsidiariesService, Foreign branch office, HR62
12/10/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
13/10/2020Online virtual meetingWorkshopStrategy for selling servicesFind eventual correlation in the sell of maintenance contracts and new spare partsService, Service Intelligence43.5
14/10/2020Online virtual meetingMeetingClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting53
14/10/2020Online virtual meetingWorkshopStrategy for selling servicesFind eventual correlation in the sell of maintenance contracts and new spare partsService, Service Intelligence43
22/10/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
22/10/2020Online virtual meetingMeetingService intelligence implementationDefinition of indicators to evaluate service sales performanceSales Intelligence, Service Intelligence32.5
22/10/2020Online virtual meetingUpdateClusterization of service customersEvaluate progress and next steps in clusterization of service customers projectService, Innoconsulting32
27/10/2020Online virtual meetingUpdateProgress in Aura projectBusiness work progress of Aura projectService, Aura, IT, Innoconsulting192
27/10/2020Online virtual meetingWorkshopStrategy for selling servicesDefinition of a formula to evaluate the service potential of each marketIT, Service, Innoconsulting84
27/10/2020Online virtual meetingUpdateService intelligence implementationWork progress of service sales force performance monitoringService, Sales Intelligence, Service Intelligence32
28/10/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
02/11/2020Online virtual meetingPresentationImplementation of service ICTIntroduction of new ERP section for serviceIT, Sales Intelligence, Service32
05/11/2020Online virtual meetingCall conferenceService intelligence implementationDebate with Italian service sales force to improve reports on their service sales performanceService Intelligence, Service72
10/11/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
16/11/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
16/11/2020Online virtual meetingWorkshopStrategy for selling servicesDefinition of a formula to evaluate the service potential of each marketIT, Service, Innoconsulting84
17/11/2020Online virtual meetingWorkshopStrategy for selling servicesDefinition of a formula to evaluate the service potential of each marketIT, Service, Innoconsulting84
23/11/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
30/11/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
01/12/2020Online virtual meetingUpdateProgress in Aura projectBusiness work progress of Aura projectService, Aura, IT, Innoconsulting182
02/12/2020Online virtual meetingUpdateService intelligence implementationWork progress of service sales force performance monitoringService, Sales Intelligence, Service Intelligence32
03/12/2020Online virtual meetingWorkshopStrategy for selling servicesDefinition of a formula to evaluate the service potential of each marketIT, Service, Innoconsulting84
14/12/2020Online virtual meetingCall conferenceService intelligence implementationDebate with Italian and French service sales force to evaluate their service sales performanceService Intelligence, Service121.5
15/12/2020Online virtual meetingPresentationImplementation of service ICTIntroduction of data extensions for service marketing activitiesIT, Sales Intelligence, Service, Marketing41.5
16/12/2020Online virtual meetingUpdateService intelligence implementationWork progress of service intelligence functionSales Intelligence, Service Intelligence52
16/12/2020Online virtual meetingMeetingService intelligence implementationPresentation of CRM to map service activities to the German subsidiarySales Intelligence, Service Intelligence71.5
16/12/2020Online virtual meetingPresentationImplementation of service ICTIntroduction of data extensions for service marketing activitiesIT, Sales Intelligence, Service, Marketing41.5
17/12/2020Online virtual meetingPresentationImplementation of service ICTIntroduction of data extensions for service marketing activitiesIT, Sales Intelligence, Service, Marketing42

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