Table 1

Interviews data

Respondent's informationDateDuration of
interview
Main research topicTranscription
length
(# of pages)ª
Service Innovation Director – Alpha Group
Working in Alpha Group since 2017 (4 years)
29/10/201945'Relevance of services and new investments5
CEO Assistant for Innovation – Alpha Group
Working in Alpha Group since 2012 (9 years)
08/11/201950'Impacts of Service innovation process5
Senior Project Manager – Innoconsulting
Collaborating with Alpha Group since 2016 (5 years)
14/11/201950'Idea, design and development of Aura7
Aura Ambassador – Alpha Group
Working in Alpha Group since 2019 (2 years)
22/11/201940'Management of Aura renewal and contact with customers4
Aura Project Manager – Alpha Group
Working in Alpha Group since 2018 (3 years)
25/11/201955'Issues and criticalities in the development of Aura4
Marketing Official – Alpha Group
Working in Alpha Group since 2007 (14 years)
10/12/201945'Communication of Aura4
CEO Assistant for Innovation – Alpha Group
Working in Alpha Group since 2012 (9 years)
31/07/202040'Organizational issues in Service innovation3
Maintenance Manager – Alpha Group's Customer
Collaborating with Alpha Group since 2017 (4 years)
05/08/202040'Customer perspective about Aura3

Note:

aSingle space, Times New Roman, 12

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