Interviews data
| Respondent's information | Date | Duration of interview | Main research topic | Transcription length (# of pages)ª |
|---|---|---|---|---|
| Service Innovation Director – Alpha Group Working in Alpha Group since 2017 (4 years) | 29/10/2019 | 45' | Relevance of services and new investments | 5 |
| CEO Assistant for Innovation – Alpha Group Working in Alpha Group since 2012 (9 years) | 08/11/2019 | 50' | Impacts of Service innovation process | 5 |
| Senior Project Manager – Innoconsulting Collaborating with Alpha Group since 2016 (5 years) | 14/11/2019 | 50' | Idea, design and development of Aura | 7 |
| Aura Ambassador – Alpha Group Working in Alpha Group since 2019 (2 years) | 22/11/2019 | 40' | Management of Aura renewal and contact with customers | 4 |
| Aura Project Manager – Alpha Group Working in Alpha Group since 2018 (3 years) | 25/11/2019 | 55' | Issues and criticalities in the development of Aura | 4 |
| Marketing Official – Alpha Group Working in Alpha Group since 2007 (14 years) | 10/12/2019 | 45' | Communication of Aura | 4 |
| CEO Assistant for Innovation – Alpha Group Working in Alpha Group since 2012 (9 years) | 31/07/2020 | 40' | Organizational issues in Service innovation | 3 |
| Maintenance Manager – Alpha Group's Customer Collaborating with Alpha Group since 2017 (4 years) | 05/08/2020 | 40' | Customer perspective about Aura | 3 |
| Date | Duration of | Main research topic | Transcription | |
|---|---|---|---|---|
| 29/10/2019 | 45' | Relevance of services and new investments | 5 | |
| 08/11/2019 | 50' | Impacts of Service innovation process | 5 | |
| 14/11/2019 | 50' | Idea, design and development of Aura | 7 | |
| 22/11/2019 | 40' | Management of Aura renewal and contact with customers | 4 | |
| 25/11/2019 | 55' | Issues and criticalities in the development of Aura | 4 | |
| 10/12/2019 | 45' | Communication of Aura | 4 | |
| 31/07/2020 | 40' | Organizational issues in Service innovation | 3 | |
| 05/08/2020 | 40' | Customer perspective about Aura | 3 |
Note:
aSingle space, Times New Roman, 12
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