Table 2

Sample characteristics

#Name*AgeGenderJobIndustrySales experience (years)Interview length (min)
1Claudio37MAccount ManagerICT1322
2Nicola60MArea ManagerFood2734
3Carmen43FSales agentAutomotive825
4Matteo32MSales agentBeauty825
5Elio48MSales agentAutomotive2025
6Davide28MSales agentPharma530
7Fabio29MPre-sales specialistICT338
8Francesco36MAccount ManagerTechnical supply1035
9Oliviero64MSales manager/CEOFashion apparel4048
10Marcello52MSales agentTechnical supply3045
11Gianluca50MSales managerICT2532
12Giovanna47FSales agentMedical devices1028
13Riccardo36MArea managerHomewear1246
14Giancarlo50MAccount ManagerWeb design2025
15Francesco55MSales agentSanitary facilities2520
16Mirco58MSales managerICT2061
17Andrea30MArea managerBusiness services835
18Amedeo30MSales managerICT625
19Fabio39MSales managerCommunication1242
20Valerio35MSales agentICT533

Notes:

*All the names are fictitious to hide the actual identities of the participants.

ICT = Information and communication technology

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