Main construct definitions
| Construct | Definition |
|---|---|
| EO | EO is a strategic orientation embedded in top management’s decision-making practices, philosophies and managerial styles that are characterized by innovativeness, risk-taking and proactiveness |
| IC FDA | The actual or potential enhanced attractiveness of the OEM’s product in its market because of the IC’s unique technological contribution |
| IC RDA | The enhanced attractiveness of the OEM’s product as a result of allying with the IC brand |
| Supplier’s Plan to Brand IC | The IC supplier’s intention to implement IC branding within the next three years |
| Definition | |
|---|---|
| EO is a strategic orientation embedded in top management’s decision-making practices, philosophies and managerial styles that are characterized by innovativeness, risk-taking and proactiveness | |
| The actual or potential enhanced attractiveness of the OEM’s product in its market because of the IC’s unique technological contribution | |
| The enhanced attractiveness of the OEM’s product as a result of allying with the IC brand | |
| The IC supplier’s intention to implement IC branding within the next three years |
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