Table III Discriminant and convergent... | Emerald Publishing

Table III

Discriminant and convergent validity

Factor/construct	1	2	3	4	5	6	7	8	9	10	11
EO	(0.675)
FDA	0.284*	(0.887)
Reputational differentiation ability	0.187	0.351**	(0.950)
Supplier’s plan to IC branding	0.193	0.255*	0.479**	(0.901)
Brand fit	0.076	0.168	0.305**	0.227*	(0.899)
Component importance	−0.133	0.035	−0.033	−0.114	0.081	(0.817)
Marketing communication capabilities	0.281**	0.140	0.106	0.199	0.279*	−0.069	(0.778)
Number of employees^a	−0.030	0.015	0.112	−0.034	0.053	0.032	−0.062	−
Industry^a	0.084	−0.032	−0.185	−0.173	−0.086	0.006	0.017	0.231*	−
Relationship tenure^a	−0.063	0.107	−0.119	−0.272	−0.024	0.257*	0.134	−0.086	0.205	−
Manager tenure w/company (years)^a	0.052	0.056	0.031	−0.103	−0.063	0.109	−0.092	−0.184	0.054	0.380**	−
Mean	4.30	5.09	4.12	3.62	4.53	5.73	4.39	2.18	2.61	15.41
Standard deviation	1.05	1.26	1.77	1.72	1.48	1.07	1.18	0.725	0.750	10.33

Factor/construct	1	2	3	4	5	6	7	8	9	10	11
EO	(0.675)
FDA	0.284*	(0.887)
Reputational differentiation ability	0.187	0.351**	(0.950)
Supplier’s plan to IC branding	0.193	0.255*	0.479**	(0.901)
Brand fit	0.076	0.168	0.305**	0.227*	(0.899)
Component importance	−0.133	0.035	−0.033	−0.114	0.081	(0.817)
Marketing communication capabilities	0.281**	0.140	0.106	0.199	0.279*	−0.069	(0.778)
Number of employees^a	−0.030	0.015	0.112	−0.034	0.053	0.032	−0.062	−
Industry^a	0.084	−0.032	−0.185	−0.173	−0.086	0.006	0.017	0.231*	−
Relationship tenure^a	−0.063	0.107	−0.119	−0.272	−0.024	0.257*	0.134	−0.086	0.205	−
Manager tenure w/company (years)^a	0.052	0.056	0.031	−0.103	−0.063	0.109	−0.092	−0.184	0.054	0.380**	−
Mean	4.30	5.09	4.12	3.62	4.53	5.73	4.39	2.18	2.61	15.41
Standard deviation	1.05	1.26	1.77	1.72	1.48	1.07	1.18	0.725	0.750	10.33

Notes:

Square root of AVE plotted on the diagonal. **Significant at p < 0.01(two-tailed); *significant at p < 0.05 (two-tailed); ^asingle-item measure