Table VI PLS results Exogenous... | Emerald Publishing

Table VI

PLS results

Exogenous constructs	Endogenous constructs
	FDA		RDA		DV
	(β)	t-value	(β)	t-value	(β)	t-value
H1: EO	0.284*	2.249
H2: EO			0.087	0.685
H3: FDA			0.321**	2.757
H4: FDA					0.129	1.167
H5: RDA					0.384**	3.474
*Control variables*
Marketing communication capability			0.037	0.178
Brand fit					0.149	1.381
Component importance					−0.054	0.387
Industry					−0.010	0.087
Company size					−0.121	1.205
Relationship tenure					−0.150	1.155
Manager tenure with the company					−0.042	0.279
R² (%)	8.1%		13.3%		34.4%
R² (control only model) (%)			0.7%		16.4%

Exogenous constructs	Endogenous constructs
	FDA		RDA		DV
	(β)	t-value	(β)	t-value	(β)	t-value
H1: EO	0.284*	2.249
H2: EO			0.087	0.685
H3: FDA			0.321**	2.757
H4: FDA					0.129	1.167
H5: RDA					0.384**	3.474
Control variables
Marketing communication capability			0.037	0.178
Brand fit					0.149	1.381
Component importance					−0.054	0.387
Industry					−0.010	0.087
Company size					−0.121	1.205
Relationship tenure					−0.150	1.155
Manager tenure with the company					−0.042	0.279
R² (%)	8.1%		13.3%		34.4%
R² (control only model) (%)			0.7%		16.4%

Notes:

n = 77; *p < 0.05 (two-tailed); **p < 0.01 (two-tailed)