Examples of luxury design collaborations
| Brand | Year | Design collaboration | Description | Type of collaboration |
|---|---|---|---|---|
| Gucci (apparel) | 2019 | Disney (entertainment) | Gucci's spring-summer collection featured a collaboration to celebrate Mickey Mouse's 90th Anniversary | Icon of popular culture |
| Louis Vuitton (luxury) | 2019 | League of Legends (videogame) | Louis Vuitton launched a product line for video game League of Legends | Online gaming and digital culture |
| Balenciaga | 2021 | Afterworld (videogame) | Balenciaga used the videogame Afterworld: The Age of Tomorrow to release its collection | Online gaming and digital culture |
| Gucci (apparel) | 2021 | Doraemon (cartoon character) | Gucci's collection celebrated the beloved character from Japanese Manga | Icon of popular culture |
| Estée Lauder (cosmetics) | 2021/2023 | Shushu Tong (Chinese fashion designer) | The leading beauty brand partnered with a homegrown fashion designer brand to offer a limited-edition box celebrating the Qixi Festival | Homegrown designers |
| Glenfiddich (whiskey) | 2021 | Stephanie Fung (Digital artist) | The whiskey brand paired with a local digital artist to produce a collection of NFTs | NFT digital fashion collection |
| Perfect Diary (cosmetics) | 2021 | Arena Of Valor (Videogame) | The cosmetics brand launched a brand extension to celebrate “singles' day” | Online gaming and digital culture |
| Brand | Year | Design collaboration | Description | Type of collaboration |
|---|---|---|---|---|
| Gucci (apparel) | 2019 | Disney (entertainment) | Gucci's spring-summer collection featured a collaboration to celebrate Mickey Mouse's 90th Anniversary | Icon of popular culture |
| Louis Vuitton (luxury) | 2019 | League of Legends (videogame) | Louis Vuitton launched a product line for video game League of Legends | Online gaming and digital culture |
| Balenciaga | 2021 | Afterworld (videogame) | Balenciaga used the videogame Afterworld: The Age of Tomorrow to release its collection | Online gaming and digital culture |
| Gucci (apparel) | 2021 | Doraemon (cartoon character) | Gucci's collection celebrated the beloved character from Japanese Manga | Icon of popular culture |
| Estée Lauder (cosmetics) | 2021/2023 | Shushu Tong (Chinese fashion designer) | The leading beauty brand partnered with a homegrown fashion designer brand to offer a limited-edition box celebrating the Qixi Festival | Homegrown designers |
| Glenfiddich (whiskey) | 2021 | Stephanie Fung (Digital artist) | The whiskey brand paired with a local digital artist to produce a collection of NFTs | NFT digital fashion collection |
| Perfect Diary (cosmetics) | 2021 | Arena Of Valor (Videogame) | The cosmetics brand launched a brand extension to celebrate “singles' day” | Online gaming and digital culture |
Source(s): Own creation based on the press releases by the brands (“Balenciaga | Fall 21 | Press”, 2021; Galvan, 2018; Lozano, 2019; Wu, 2023)
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