Table 2
Types of international entrepreneurs and their network bricolage micro-foundations and micro-processes for new market entry
| Type | Sales-channel-oriented seekers | Funding-oriented riders | Customer-oriented hunters |
|---|---|---|---|
| Market size and location | Small and isolated market | Large market close to other markets | Small and isolated market |
| Usefulness of official language | Uncommon (not spoken anywhere else) | Widely spoken (lingua franca) | Widely spoken (lingua franca) |
| Location of networks | International (customer interaction via sales channels) | Domestic | Hybrid, international and domestic (direct customer interaction) |
| Operational domains of networking in the firm | Research and development, sales-channel development | Research and development, funding development | Research and development, customer development |
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