Table 4

Emerging strategies by level of interplay

Level of effect (emerging strategies)
Level of observation of the interplaySingle firmPopulation of firms
MacroSustainable development strategyInternational growth strategy
 Internationalization strategiesSustainability strategies 
 Marketing strategies 
MesoInternationalization strategiesCollaborative innovation strategies
 Marketing strategiesResource optimization strategies
 Open innovation strategies 
 New strategies in the GVC: governance, resource optimization and social sustainability 
MicroMarketing strategies 
 Innovation strategies 
 Internationalization 
Source: Authors’ own creation

or Create an Account

Close Modal
Close Modal