Table 8

Interplay at the meso level – strategies at the population of firm level

StrategyArticlesInterplay digital tools-knowledge processesFuture research avenues
Collaborative innovation strategiesPapa et al. (2020), Grunwald (2022), Ibanez et al. (2022), Bereznoy et al. (2021), Aslesen et al. (2019), Dossick et al. (2015), Dougherty and Dunne (2012) Digital technologies provide businesses with new dimensions of global and virtual collaboration, and allow access to both local and global knowledge sources that are to be combined to innovate. Moreover, virtual models can be used in scientific research to generate a new type of knowledge that, integrated with traditional knowledgeFuture research may delve into the role of technology platforms as a common knowledge base around which the interests of different actors forming a business ecosystem are focused. In fact, coopetition dynamics seem to characterize these innovation environments, but interesting issues remain unanswered in terms of ecosystem architecture, governance mechanisms and individual actors’ motivation in collaboration.
Moreover, theoretical frameworks such as commitment-trust theory of relationship marketing (Morgan and Hunt, 1994) and service dominant logic (Vargo and Lusch, 2004) could be applied to develop more precise directions on how to design and implement collaborative innovation models
Resource optimization strategiesYoo and Kim (2002), Yang et al. (2008), Pessot et al. (2022) Web-based knowledge management systems allow data and knowledge sharing among companies in virtual enterprises, enabling collective resource optimization strategies. In a hyper-connected global value chain resource optimization strategies are based on enhanced data and knowledge generation at each node, value creation by each actors, seamless sharing and integration of knowledge and adaptation and change of processes and routines at value chain levelNew studies adopting a longitudinal perspective may investigate how motivational levers can be designed to attract targeted complementors to take part in collaborative innovation activities in the ecosystem and how the digitally enabled knowledge dynamics also lead to the emergence of the ecosystem
Future research on hyper-connectivity may come out the context of production to design collaboration models among different stakeholders, not only businesses but also institutions and nongovernmental organizations, to face societal challenges and emergencies
Source: Authors’ own creation

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