Identified segment characteristics in demographics, composite scales and selected individual items
| Construct/variable | Segment 1: Proactives | Segment 2: Searchers | Segment 3: Traditionalists | Segment 4: Vulnerables | Total | F | p |
|---|---|---|---|---|---|---|---|
| Proportion of sample (%) | 45 | 24 | 25 | 6 | 100 | ||
| Demographics | |||||||
| Average age (years) | 54 | 45 | 46 | 45 | 49 | ||
| Females (%) | 54 | 57 | 36 | 40 | 52 | ||
| College degree (%) | 57 | 47 | 50 | 35 | 51 | ||
| Unemployed (%) | 1.1 | 5.9 | 1.5 | 2.1 | 2.4 | ||
| Retiree (%) | 34.2 | 22.3 | 19.7 | 16.7 | 26.7 | ||
| Composite scales | |||||||
| Quality of life (α = 0.90) | 5.96 (0.87) | 4.91 (1.22) | 5.38 (0.95) | 4.05 (1.08) | 5.44 (1.14) | 80.6 | 0.000 |
| Cocreation ex-clinic (α = 0.77) | 5.23a (0.93) | 5.20a (0.78) | 4.32 (0.85) | 3.40 (0.68) | 4.88 (1.02) | 103.4 | 0.000 |
| Cocreation in-clinic (α = 0.85) | 6.06 (0.76) | 5.51 (0.89) | 4.77a (0.97) | 4.43a (1.40) | 5.50 (1.07) | 112.6 | 0.000 |
| Cocreation. Info. seeking (α = 0.72) | 4.93b (1.56) | 5.05b (1.19) | 4.43a (1.36) | 3.93a (1.34) | 4.77 (1.37) | 13.3 | 0.000 |
| Sense of competence (α = 0.74) | 5.80 (0.62) | 4.91a (0.80) | 5.02a (0.60) | 4.17 (0.84) | 5.29 (0.84) | 141.1 | 0.000 |
| Sense of relatedness (α = 0.74) | 5.74 (0.70) | 4.90 (0.82) | 5.18 (0.78) | 4.41 (0.93) | 5.32 (0.87) | 79.0 | 0.000 |
| Sense of autonomy (α = 0.71) | 6.12 (0.68) | 5.06a (0.95) | 5.48 (0.78) | 4.93a (0.92) | 5.63 (0.92) | 92.2 | 0.000 |
| Health anxiety (α = 0.72) | 2.53a (1.40) | 3.99 (1.55) | 3.18b (1.44) | 2.88ab (1.57) | 3.07 (1.57) | 41.5 | 0.000 |
| Healthcare anxiety (α = 0.89) | 2.45 (1.21) | 4.65 (1.35) | 3.30a (1.49) | 3.00a (1.34) | 3.23 (1.59) | 111.5 | 0.000 |
| Individual items | |||||||
| I experience my health as good | 5.70 (1.08) | 5.01a (1.33) | 5.28a (1.05) | 3.96 (1.34) | 5.32 (1.24) | 39.8 | 0.000 |
| I am satisfied with my health care provider | 5.30 (1.43) | 4.86ab (1.39) | 4.91b (1.37) | 4.29a (1.34) | 5.03 (1.43) | 10.0 | 0.000 |
| I trust health care | 5.01a (1.38) | 4.66b (1.34) | 4.82ab (1.27) | 4.60ab (1.30) | 4.85 (1.35) | 3.5 | 0.015 |
| When I am in contact with health care I feel treated with respect and dignity | 5.92 (1.26) | 5.23a (1.38) | 5.55a (1.22) | 5.15a (1.46) | 5.61 (1.33) | 14.0 | 0.000 |
| I avoid contact with health care as much as possible | 3.54a (1.96) | 4.31 (1.68) | 3.69a (1.67) | 3.40a (1.48) | 3.76 (1.82) | 8.4 | 0.000 |
| When I am unwell I try self-treatment before contacting health care | 4.79b (1.63) | 4.79b (1.27) | 4.46ab (1.45) | 4.15a (1.44) | 4.67 (1.51) | 4.4 | 0.004 |
| I like using new technology | 5.61 (1.26) | 5.25a (1.22) | 5.27a (1.29) | 4.56 (1.49) | 5.37 (1.30) | 11.4 | 0.000 |
| I seek other treatments than those recommended by hath care | 2.55a (1.55) | 3.34 (1.63) | 2.29a (1.32) | 2.48a (1.34) | 2.67 (1.55) | 17.6 | 0.000 |
| It is important to me to meet the same staff when in contact with health care | 5.61b (1.47) | 5.61b (1.28) | 4.97a (1.51) | 4.69a (1.61) | 5.39 (1.48) | 13.3 | 0.000 |
| Multiple selection (scale 0–1 summed) | |||||||
| I experience stress due to: relationships, personal finance, work school, or other | 0.48 (0.66) | 1.37a (1.14) | 0.89 (0.88) | 1.69a (1.22) | 0.87 (0.98) | 54.9 | 0.000 |
| I have taken part in some of the following social activities (list) | 5.01b (2.23) | 4.19ac (2.39) | 4.69bc (2.37) | 3.60a (2.66) | 4.65 (2.37) | 8.6 | 0.000 |
| Standard errors reported in parentheses | |||||||
| Statistically non-significant differences between two segments are marked with superscript lettersAlpha (α) refers to the Cronbach alpha of the construct. F and p values relate to the between group comparison | |||||||
| Construct/variable | Segment 1: Proactives | Segment 2: Searchers | Segment 3: Traditionalists | Segment 4: Vulnerables | Total | ||
|---|---|---|---|---|---|---|---|
| Proportion of sample (%) | 45 | 24 | 25 | 6 | 100 | ||
| Average age (years) | 54 | 45 | 46 | 45 | 49 | ||
| Females (%) | 54 | 57 | 36 | 40 | 52 | ||
| College degree (%) | 57 | 47 | 50 | 35 | 51 | ||
| Unemployed (%) | 1.1 | 5.9 | 1.5 | 2.1 | 2.4 | ||
| Retiree (%) | 34.2 | 22.3 | 19.7 | 16.7 | 26.7 | ||
| Quality of life ( | 5.96 (0.87) | 4.91 (1.22) | 5.38 (0.95) | 4.05 (1.08) | 5.44 (1.14) | 80.6 | 0.000 |
| Cocreation ex-clinic ( | 5.23a (0.93) | 5.20a (0.78) | 4.32 (0.85) | 3.40 (0.68) | 4.88 (1.02) | 103.4 | 0.000 |
| Cocreation in-clinic ( | 6.06 (0.76) | 5.51 (0.89) | 4.77a (0.97) | 4.43a (1.40) | 5.50 (1.07) | 112.6 | 0.000 |
| Cocreation. Info. seeking ( | 4.93b (1.56) | 5.05b (1.19) | 4.43a (1.36) | 3.93a (1.34) | 4.77 (1.37) | 13.3 | 0.000 |
| Sense of competence ( | 5.80 (0.62) | 4.91a (0.80) | 5.02a (0.60) | 4.17 (0.84) | 5.29 (0.84) | 141.1 | 0.000 |
| Sense of relatedness ( | 5.74 (0.70) | 4.90 (0.82) | 5.18 (0.78) | 4.41 (0.93) | 5.32 (0.87) | 79.0 | 0.000 |
| Sense of autonomy ( | 6.12 (0.68) | 5.06a (0.95) | 5.48 (0.78) | 4.93a (0.92) | 5.63 (0.92) | 92.2 | 0.000 |
| Health anxiety ( | 2.53a (1.40) | 3.99 (1.55) | 3.18b (1.44) | 2.88ab (1.57) | 3.07 (1.57) | 41.5 | 0.000 |
| Healthcare anxiety ( | 2.45 (1.21) | 4.65 (1.35) | 3.30a (1.49) | 3.00a (1.34) | 3.23 (1.59) | 111.5 | 0.000 |
| I experience my health as good | 5.70 (1.08) | 5.01a (1.33) | 5.28a (1.05) | 3.96 (1.34) | 5.32 (1.24) | 39.8 | 0.000 |
| I am satisfied with my health care provider | 5.30 (1.43) | 4.86ab (1.39) | 4.91b (1.37) | 4.29a (1.34) | 5.03 (1.43) | 10.0 | 0.000 |
| I trust health care | 5.01a (1.38) | 4.66b (1.34) | 4.82ab (1.27) | 4.60ab (1.30) | 4.85 (1.35) | 3.5 | 0.015 |
| When I am in contact with health care I feel treated with respect and dignity | 5.92 (1.26) | 5.23a (1.38) | 5.55a (1.22) | 5.15a (1.46) | 5.61 (1.33) | 14.0 | 0.000 |
| I avoid contact with health care as much as possible | 3.54a (1.96) | 4.31 (1.68) | 3.69a (1.67) | 3.40a (1.48) | 3.76 (1.82) | 8.4 | 0.000 |
| When I am unwell I try self-treatment before contacting health care | 4.79b (1.63) | 4.79b (1.27) | 4.46ab (1.45) | 4.15a (1.44) | 4.67 (1.51) | 4.4 | 0.004 |
| I like using new technology | 5.61 (1.26) | 5.25a (1.22) | 5.27a (1.29) | 4.56 (1.49) | 5.37 (1.30) | 11.4 | 0.000 |
| I seek other treatments than those recommended by hath care | 2.55a (1.55) | 3.34 (1.63) | 2.29a (1.32) | 2.48a (1.34) | 2.67 (1.55) | 17.6 | 0.000 |
| It is important to me to meet the same staff when in contact with health care | 5.61b (1.47) | 5.61b (1.28) | 4.97a (1.51) | 4.69a (1.61) | 5.39 (1.48) | 13.3 | 0.000 |
| I experience stress due to: relationships, personal finance, work school, or other | 0.48 (0.66) | 1.37a (1.14) | 0.89 (0.88) | 1.69a (1.22) | 0.87 (0.98) | 54.9 | 0.000 |
| I have taken part in some of the following social activities (list) | 5.01b (2.23) | 4.19ac (2.39) | 4.69bc (2.37) | 3.60a (2.66) | 4.65 (2.37) | 8.6 | 0.000 |
| Standard errors reported in parentheses | |||||||
| Statistically | |||||||
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