Descriptive statistics, reliability, and average variance extracted from composites estimated in Mode A
| Items1 | Mean | SD | CA | Rho_A | CF | AVE |
|---|---|---|---|---|---|---|
| PM | 4.700 | 1.381 | 0.888 | 0.890 | 0.918 | 0.691 |
| MT | 4.700 | 1.381 | 0.862 | 0.867 | 0.907 | 0.709 |
| FR | 4.944 | 1.242 | 0.859 | 0.859 | 0.914 | 0.780 |
| SAT | 5.198 | 1.106 | 0.958 | 0.959 | 0.967 | 0.828 |
| Items1 | Mean | SD | CA | Rho_A | CF | AVE |
|---|---|---|---|---|---|---|
| PM | 4.700 | 1.381 | 0.888 | 0.890 | 0.918 | 0.691 |
| MT | 4.700 | 1.381 | 0.862 | 0.867 | 0.907 | 0.709 |
| FR | 4.944 | 1.242 | 0.859 | 0.859 | 0.914 | 0.780 |
| SAT | 5.198 | 1.106 | 0.958 | 0.959 | 0.967 | 0.828 |
Note(s): 1Mean = average score of all items included in this measure, SD = standard deviation, CA = Cronbach's alpha, CF = composite reliability, AVE = average variance extracted, PM: peace of mind, MT: moments of truth, FR: focus on results, and SAT: customer satisfaction
Source(s): Table by authors
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