Table 4 Discriminant validity:...

Table 4

Discriminant validity: Heterotrait-monotrait ratio (HTMT) of the model

Scales¹	PM	MT	FR	SAT
PM	–
MT	0.878	–
FR	0.793	0.848	–
SAT	0.831	0.741	0.818	–

Note(s): ¹PM: peace of mind, MT: moments of truth, FR: focus on results, and SAT: customer satisfaction

Source(s): Table by authors

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