Table 7 Results of prediction analysis Q...

Table 7

Results of prediction analysis

	Q²predict	PLS-SEM_RMSE	PLS-SEM_MAE	LM_RMSE	LM_MAE	Skewness	PLS-LM RMSE	PLS-LM MAE
SAT1	0.11	1.06	0.821	1.067	0.843	−0.689	−0.007	−0.022
SAT2	0.122	1.03	0.8	1.039	0.824	−0.456	−0.009	−0.024
SAT3	0.117	1.068	0.823	1.078	0.843	−0.453	−0.01	−0.02
SAT4	0.148	0.981	0.763	1.002	0.799	−0.443	−0.021	−0.036
SAT5	0.124	1.057	0.815	1.067	0.845	−0.531	−0.01	−0.03
SAT6	0.126	0.977	0.793	0.988	0.806	−0.333	−0.011	−0.013

	Q²predict	PLS-SEM_RMSE	PLS-SEM_MAE	LM_RMSE	LM_MAE	Skewness	PLS-LM RMSE	PLS-LM MAE
SAT1	0.11	1.06	0.821	1.067	0.843	−0.689	−0.007	−0.022
SAT2	0.122	1.03	0.8	1.039	0.824	−0.456	−0.009	−0.024
SAT3	0.117	1.068	0.823	1.078	0.843	−0.453	−0.01	−0.02
SAT4	0.148	0.981	0.763	1.002	0.799	−0.443	−0.021	−0.036
SAT5	0.124	1.057	0.815	1.067	0.845	−0.531	−0.01	−0.03
SAT6	0.126	0.977	0.793	0.988	0.806	−0.333	−0.011	−0.013

Note(s): SAT: Customer satisfaction items. According to the level of skewness, RMSE is the prediction error that should be considered, and therefore the data to be considered are those indicated in the column with values in italics

Source(s): Table by authors

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