Mean and p-values of the dependent variables, and indication of support for hypotheses
| Variables | Control group | Moderately interactive | Highly interactive | p-value | Hypothesis | Hypothesis support |
|---|---|---|---|---|---|---|
| Behavioural intentions | 2.97 | 3.18 | 3.33 | 0.126 | 1 | partial (1 construct item) |
| Number of clicked options | 0.98 | 1.78 | 1.95 | 0.000 | 2 | partial (control vs moderate) |
| Subjective knowledge | 4.00 | 3.90 | 3.68 | 0.150 | 3 | no |
| Attitude | 4.48 | 4.18 | 4.27 | 0.271 | 4 | no |
| Perceived usefulness | 4.22 | 4.71 | 4.49 | 0.0995 | 5a | partial (control vs moderate) |
| Perceived ease of use | 4.67 | 4.74 | 4.92 | 0.458 | 5b | no |
| Perceived enjoyment | 4.04 | 4.24 | 4.23 | 0.544 | 5c | no |
| User experience | 4.31 | 4.56 | 4.55 | 0.342 | 5a, b, c | no |
| Variables | Control group | Moderately interactive | Highly interactive | Hypothesis | Hypothesis support | |
|---|---|---|---|---|---|---|
| 2.97 | 3.18 | 3.33 | 0.126 | 1 | partial (1 construct item) | |
| 0.98 | 1.78 | 1.95 | 0.000 | 2 | partial (control vs moderate) | |
| 4.00 | 3.90 | 3.68 | 0.150 | 3 | no | |
| 4.48 | 4.18 | 4.27 | 0.271 | 4 | no | |
| 4.22 | 4.71 | 4.49 | 0.0995 | 5a | partial (control vs moderate) | |
| 4.67 | 4.74 | 4.92 | 0.458 | 5b | no | |
| 4.04 | 4.24 | 4.23 | 0.544 | 5c | no | |
| 4.31 | 4.56 | 4.55 | 0.342 | 5a, b, c | no |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.