Table 4
Post hoc analysis: platform strategy → box office results
(I) Platform approach
(J) Platform approach
Difference from the man (I-J)
Standard error
Sign
0 (DC)
1
81.53814
170.38188
0.634
2
−397.3596
144.53769
0.008
1 (X-Men)
0
−478.89775
170.38188
0.634
2
−81.53814
160.92331
0.005
2 (MCU)
0
397.3596
144.53769
0.008
1
478.89775
160.92331
0.005
(I) Platform approach
(J) Platform approach
Difference from the man (I-J)
Standard error
Sign
0 (DC)
1
81.53814
170.38188
0.634
2
−397.3596
144.53769
0.008
1 (X-Men)
0
−478.89775
170.38188
0.634
2
−81.53814
160.92331
0.005
2 (MCU)
0
397.3596
144.53769
0.008
1
478.89775
160.92331
0.005
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