Table 1

Customers' willingness to negotiate per product category and with FLR

Product categoryParticipants willing to negotiate in product categoryParticipants willing to negotiate in product category with FLR
(#)(% of all customers)(#)(% of negotiators)
Automotive (e.g. car …)19195%11460%
Health and Beauty (e.g. clinics, care, cosmetics …)13165%65%
Cell Phones10753%6662%
Grocery and Gourmet Foods4723%511%
Home and Garden (e.g. couches …)3819%2566%
Office Products (e.g. ergonomic chair …)3417%1544%
Tools and Home Improvement (e.g. DIY toolkit …)178%17100%
Toys and Games136%646%

Source(s): Table by authors

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