Table 3

First cycle coding*

Code typeCode nameOccurrences
In Vivo“Product”46
“Consumer”21
“Blockchain”24
“People”14
“Sustainability”27
ConceptBlockchain awareness12
Interaction with external authorities4
Blockchain and Sustainability21
Data management7
Standards5
Consumer choices14
Employee management9
Company culture13
Products management14
Sustainability and fashion18

Note(s): *Most Recurrent and significant codes

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