Research questions enterprise
| The second cycle of interviews |
|---|
| Business model |
| (1) What is the added value that customers enjoy thanks to Carrera products? What is the selection driver that makes the consumer choose Carrera instead of other equivalent price products? |
| (2) How should a company in your industry protect and/or improve its margin? |
| (3) Can the blockchain affect the perceived value and the margin of products? |
| Sustainability |
| (4) Why did you decide to undertake sustainable production? |
| (5) What are Carrera's objectives in sustainability? (corporate, social, environmental) |
| (6) How can a company's commitment to sustainability affect its margin? |
| (7) What consequences will the adoption of the blockchain have on the sustainable commitment of your company? |
| Digital transformation |
| (8) What was the biggest digitization in your company, when did it happen, and after what? |
| (9) How do you think digitization can improve your industry and producer margin? |
| (10) Have digital innovations made Carrera's commitment to sustainability easier? How? |
| (11) Have digital innovations changed the way you do business in any way? (e.g., relating to customers and suppliers?) |
| (12) Following the application of the blockchain, do you expect to change anything in your organizational structure? |
| The second cycle of interviews |
|---|
| (1) What is the added value that customers enjoy thanks to Carrera products? What is the selection driver that makes the consumer choose Carrera instead of other equivalent price products? |
| (2) How should a company in your industry protect and/or improve its margin? |
| (3) Can the blockchain affect the perceived value and the margin of products? |
| (4) Why did you decide to undertake sustainable production? |
| (5) What are Carrera's objectives in sustainability? (corporate, social, environmental) |
| (6) How can a company's commitment to sustainability affect its margin? |
| (7) What consequences will the adoption of the blockchain have on the sustainable commitment of your company? |
| (8) What was the biggest digitization in your company, when did it happen, and after what? |
| (9) How do you think digitization can improve your industry and producer margin? |
| (10) Have digital innovations made Carrera's commitment to sustainability easier? How? |
| (11) Have digital innovations changed the way you do business in any way? (e.g., relating to customers and suppliers?) |
| (12) Following the application of the blockchain, do you expect to change anything in your organizational structure? |
| The fourth cycle of interviews |
|---|
| Technical |
| (13) Why do you think, despite the hype, the blockchain finds only a few practical applications in the Sustainable Supply Chain? |
| (14) Who would benefit most from the application of the blockchain? The company or the consumer? |
| (15) Are you having some difficulties in starting the blockchain application procedure? If so, which ones? |
| (16) Are you aware that there are several types of blockchains? Did you choose one in particular, or did you rely on the consultant? |
| (17) When you decided to start this project, were you inspired by any existing cases? |
| (18) What kind of information will be on the blockchain? Will they be accessible to anyone? |
| (19) Do you perceive positively or negatively the immutability of the information uploaded on the blockchain? |
| (20) How do you think your customers will perceive the implementation of the blockchain? |
| Organizational |
| (21) Which are the main costs you expect to sustain by applying the blockchain? |
| (22) Beyond the possible advantages, the blockchain undoubtedly represents a cost. How are you going to allocate the expenses related to the new technology? |
| (23) Do you perceive the application of the blockchain difficult? Do you think you need the support of experts and/or external staff permanently? |
| (24) Do you plan to make changes from an organizational point of view? |
| (25) How do you perceive the absence of an application standard? |
| Environmental (Internal) |
| (26) How are you going to communicate blockchain adoption to your customers and partners? |
| (27) Do you think your customers associate blockchain with sustainability? Are you planning to carry out marketing/awareness campaigns to explain how blockchain can contribute to sustainability? |
| (28) Do you think your company can quickly adapt to change? |
| (29) Are you planning to change something in your business processes or strategy? |
| Environmental (external) |
| (30) Have you ever received pressure from any institution to adopt sustainable procedures in Italy or abroad? If yes, of what kind? |
| (31) Is there a difference between the obligations for sustainability in the various countries in which you operate? |
| (32) Have you asked, or do you intend to request incentives from the government to implement the blockchain? |
| (33) Are you considering the environmental impact of “leftover” products? How do you try to predict market demand? |
| (34) Considering the technological, organizational, and environmental difficulties of applying the blockchain, which do you think are the most important/difficult to overcome? |
| The fourth cycle of interviews |
|---|
| (13) Why do you think, despite the hype, the blockchain finds only a few practical applications in the Sustainable Supply Chain? |
| (14) Who would benefit most from the application of the blockchain? The company or the consumer? |
| (15) Are you having some difficulties in starting the blockchain application procedure? If so, which ones? |
| (16) Are you aware that there are several types of blockchains? Did you choose one in particular, or did you rely on the consultant? |
| (17) When you decided to start this project, were you inspired by any existing cases? |
| (18) What kind of information will be on the blockchain? Will they be accessible to anyone? |
| (19) Do you perceive positively or negatively the immutability of the information uploaded on the blockchain? |
| (20) How do you think your customers will perceive the implementation of the blockchain? |
| (21) Which are the main costs you expect to sustain by applying the blockchain? |
| (22) Beyond the possible advantages, the blockchain undoubtedly represents a cost. How are you going to allocate the expenses related to the new technology? |
| (23) Do you perceive the application of the blockchain difficult? Do you think you need the support of experts and/or external staff permanently? |
| (24) Do you plan to make changes from an organizational point of view? |
| (25) How do you perceive the absence of an application standard? |
| (26) How are you going to communicate blockchain adoption to your customers and partners? |
| (27) Do you think your customers associate blockchain with sustainability? Are you planning to carry out marketing/awareness campaigns to explain how blockchain can contribute to sustainability? |
| (28) Do you think your company can quickly adapt to change? |
| (29) Are you planning to change something in your business processes or strategy? |
| (30) Have you ever received pressure from any institution to adopt sustainable procedures in Italy or abroad? If yes, of what kind? |
| (31) Is there a difference between the obligations for sustainability in the various countries in which you operate? |
| (32) Have you asked, or do you intend to request incentives from the government to implement the blockchain? |
| (33) Are you considering the environmental impact of “leftover” products? How do you try to predict market demand? |
| (34) Considering the technological, organizational, and environmental difficulties of applying the blockchain, which do you think are the most important/difficult to overcome? |
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