Summary of cases
| Case | Market position | Product portfolio (SKUs) | Distribution channel | Delivery | Est. no. of first-tier suppliers | Est. no. of last-mile 3PLs (%) |
|---|---|---|---|---|---|---|
| Alpha (Retailer A) | UK: Leading online grocer | Mainly grocery and FMCG with a small selection of general merchandise (c. 68,000) | (1) Customer fulfillment centers (CFCs) (through spokes) to postcodes; (2) non-food distribution center (NFDC) through CFCs (and spokes) to postcodes; and (3) NFDC through 3PL to postcodes, covering 73% of the UK population | Within a one-hour window (next-day or named-day) | 1,000 | 1 (2%) |
| Bravo (Retailer B) | Global/UK: Top 3 global | Mainly grocery and FMCG with a small selection of general merchandise (c. 29,000) | (1) Local stores to postcodes; (2) dark stores to post codes; (3) store fulfillment with consumer pickup; and (4) in-store purchase, covering 98% of the UK population | Within a one-hour window (same-day, or named-day)+317 collection points | 10,000 | (0%) |
| Charlie (Retailer B) | General merchandise including, home electrical, home and furniture, technology and gaming, and clothing (c. 6 million) | (1) FCs to stores for consumer pickup; (2) FCs to stores by 3PL for consumer pickup; (3) FCs to postcodes by 3PL; and (4) suppliers dropship to postcodes, covering 99% of the UK population | Express/standard delivery+1, 750 collection points | 200 Dropship suppliers+70 3rd-party sellers | 3 (95%) | |
| Delta (Retailer C) | Global: Top 3 global | General merchandise including, garden and tools, sports and outdoors, automotive and industrial, books, toys, kids & baby, electronics, clothing and digital (c. 200 million) | (1) FCs (through delivery stations) to postcodes by 3PL; (2) FCs to consumers by DELTA Logistics (DTL); (3) third-party sellers dropship to postcodes; (4) third-party sellers dropship to collection point; (5) FCs to collection points by 3PL; and (6) FCs to collection points by DTL, covering 99% of the U.K. population | Next-day or express/standard delivery+16,000 collection points | 100,000 suppliers +1 million 3rd-party sellers | 10 (50%) |
| Echo (Retailer C) | Daily essentials, and local meals/foods (c.70,000) | (1) Mini-FCs to postcodes; and (2) local partner stores to postcodes, serving selected areas | Within an hour or a two-hour window | 100 | 50 Independent contractors+3PL (100%) | |
| Foxtrot (Retailer D) | UK: Leading high street retailer | General merchandise including, technology, home and garden, baby and nursery, toys, jewelry and watches (c.50,000) | (1) Hub stores to postcodes; (2) Hub stores to spoke stores for consumer pickup; (3) one-man DC to postcodes by 3PL; One-man DC to Store for consumer pickup; (4) rwo-man DC to postcodes by 3PL; (5) suppliers’ dropship to postcodes; and (6) in-store purchase, covering 98% of the UK population | Within a 3-hour window (same-day) or standard delivery+800 collection points | 800 | 1 (10%) |
| Golf (Retailer E) | Global/UK: Top 2 UK health and beauty | Pharmaceutical, health and beauty, electrical, mother and baby, toys and a small selection of FMCG (c. 52,000) | (1) FC to stores by 3PL for consumer pickup; (2) FC to post codes by 3PL; and (3) in-store purchase | Express/standard delivery+2, 500 collection points | 300 | 3 (50%) |
| Case | Market position | Product portfolio (SKUs) | Distribution channel | Delivery | Est. no. of first-tier suppliers | Est. no. of last-mile 3PLs (%) |
|---|---|---|---|---|---|---|
| Alpha (Retailer A) | UK: Leading online grocer | Mainly grocery and FMCG with a small selection of general merchandise (c. 68,000) | (1) Customer fulfillment centers (CFCs) (through spokes) to postcodes; (2) non-food distribution center (NFDC) through CFCs (and spokes) to postcodes; and (3) NFDC through 3PL to postcodes, covering 73% of the UK population | Within a one-hour window (next-day or named-day) | 1,000 | 1 (2%) |
| Bravo (Retailer B) | Global/UK: Top 3 global | Mainly grocery and FMCG with a small selection of general merchandise (c. 29,000) | (1) Local stores to postcodes; (2) dark stores to post codes; (3) store fulfillment with consumer pickup; and (4) in-store purchase, covering 98% of the UK population | Within a one-hour window (same-day, or named-day)+317 collection points | 10,000 | (0%) |
| Charlie (Retailer B) | General merchandise including, home electrical, home and furniture, technology and gaming, and clothing (c. 6 million) | (1) FCs to stores for consumer pickup; (2) FCs to stores by 3PL for consumer pickup; (3) FCs to postcodes by 3PL; and (4) suppliers dropship to postcodes, covering 99% of the UK population | Express/standard delivery+1, 750 collection points | 200 Dropship suppliers+70 3rd-party sellers | 3 (95%) | |
| Delta (Retailer C) | Global: Top 3 global | General merchandise including, garden and tools, sports and outdoors, automotive and industrial, books, toys, kids & baby, electronics, clothing and digital (c. 200 million) | (1) FCs (through delivery stations) to postcodes by 3PL; (2) FCs to consumers by DELTA Logistics (DTL); (3) third-party sellers dropship to postcodes; (4) third-party sellers dropship to collection point; (5) FCs to collection points by 3PL; and (6) FCs to collection points by DTL, covering 99% of the U.K. population | Next-day or express/standard delivery+16,000 collection points | 100,000 suppliers +1 million 3rd-party sellers | 10 (50%) |
| Echo (Retailer C) | Daily essentials, and local meals/foods (c.70,000) | (1) Mini-FCs to postcodes; and (2) local partner stores to postcodes, serving selected areas | Within an hour or a two-hour window | 100 | 50 Independent contractors+3PL (100%) | |
| Foxtrot (Retailer D) | UK: Leading high street retailer | General merchandise including, technology, home and garden, baby and nursery, toys, jewelry and watches (c.50,000) | (1) Hub stores to postcodes; (2) Hub stores to spoke stores for consumer pickup; (3) one-man DC to postcodes by 3PL; One-man DC to Store for consumer pickup; (4) rwo-man DC to postcodes by 3PL; (5) suppliers’ dropship to postcodes; and (6) in-store purchase, covering 98% of the UK population | Within a 3-hour window (same-day) or standard delivery+800 collection points | 800 | 1 (10%) |
| Golf (Retailer E) | Global/UK: Top 2 UK health and beauty | Pharmaceutical, health and beauty, electrical, mother and baby, toys and a small selection of FMCG (c. 52,000) | (1) FC to stores by 3PL for consumer pickup; (2) FC to post codes by 3PL; and (3) in-store purchase | Express/standard delivery+2, 500 collection points | 300 | 3 (50%) |
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