Table III

Evaluation of LMSN configuration types

 Business modelAlphaBravoCharlieDeltaEchoFoxtrotGolf
 Competitive strategyLean competitivenessCost leadershipBroad market differentiationBroad market differentiationNiche differentiationCost leadershipLean competitiveness
 Product varietyLowLowHighHighHighLowLow
 Delivery responsivenessSlowHybridSlowHybridFastFastSlow
Configuration dimensionVariableAlphaBravoCharlieDeltaEchoFoxtrotGolf
Network structureaCentralization524.5411.55
 Vertical integration552.53.524.53.5
 Horizontal integration1144.54.51.53.5
 Geographic dispersion354.5514.54.5
Network flowaFlow integration543.5324.53
 Flow coordination1.51344.53.53.5
Relationship governanceaInterdependence22.753.753344.5
 Governance mechanismcHierarchy and relational contractHierarchyHierarchy and marketHierarchy and marketRelational contract and marketHierarchy, relational contract and marketHierarchy, relational contract and market
 Strengtd of networked governance structure114.544.534
Service architectureaService uniquenessd532.51344.5
 Service modularity1344.54.53.53.5
Consumer surveySatisfaction (100)75.777.376.983.182.177.774.0
 Convenience (100)73.874.476.379.378.775.571.9
Reliabilityb0.960.900.860.930.890.840.92

Notes:aBased on a Likert scale 1 to 5: low (1), low-moderate (2), moderate (3), moderate-high (4), and high (5); breliability is calculated using ICC(3,K) following review for major disagreement (Shrout and Fleiss, 1979); cbased on a categorical scale indicating tde governance mechanism type: hierarchy, market, and relational contract; dbased on proportion of unique to standard modules

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