Overview of interview data
| Case | Principal informant | No. of interviews |
|---|---|---|
| Alpha | Key FMCG supplier (E-commerce manager) (No. 2), Flow manager (No. 2), Operations manager (No. 1), Senior operations manager (No. 1), Head of general merchandise (No. 1), Supply chain engagement manager (No. 1), Chief technology officer (No. 1) | 9 |
| Bravo | Key FMCG supplier (E-commerce manager) (No. 2), Commercial director (No. 2), Head online grocery (No. 1), Supply chain director (No. 2), Supply chain analyst (No. 1) | 8 |
| Charlie | Head of dropshipping operations (No. 2), Senior Operations manager (No. 1), Key 3PL (CEO) (No. 1) | 4 |
| Delta | Key FMCG supplier (E-commerce manager) (No. 2), Supply chain director (No. 2), Senior vendor manager (No. 4), Senior manager (No. 2), Key 3PL (Executive chairman) (No. 1) | 11 |
| Echo | Transportation analyst (No. 1), Senior in-stock manager (No. 1), Supply chain director (No. 1), Delivery associate (No. 2) | 5 |
| Foxtrot | Central operations director (No. 3), Buying manager (No. 2), Commercial director (No. 1) | 6 |
| Golf | Key supplier (E-commerce manager) (No. 2), Head of logistics (No. 2), IT analyst (No. 1), Supply manager (No. 1), Omnichannel value proposition manager (No. 1), Senior supply chain manager (No. 1), Supply chain and innovation manager (No. 1), Key 3PL (Vice president operations) (No. 1) | 10 |
| Total | 53 |
| Case | Principal informant | No. of interviews |
|---|---|---|
| Alpha | Key FMCG supplier (E-commerce manager) (No. 2), Flow manager (No. 2), Operations manager (No. 1), Senior operations manager (No. 1), Head of general merchandise (No. 1), Supply chain engagement manager (No. 1), Chief technology officer (No. 1) | 9 |
| Bravo | Key FMCG supplier (E-commerce manager) (No. 2), Commercial director (No. 2), Head online grocery (No. 1), Supply chain director (No. 2), Supply chain analyst (No. 1) | 8 |
| Charlie | Head of dropshipping operations (No. 2), Senior Operations manager (No. 1), Key 3PL (CEO) (No. 1) | 4 |
| Delta | Key FMCG supplier (E-commerce manager) (No. 2), Supply chain director (No. 2), Senior vendor manager (No. 4), Senior manager (No. 2), Key 3PL (Executive chairman) (No. 1) | 11 |
| Echo | Transportation analyst (No. 1), Senior in-stock manager (No. 1), Supply chain director (No. 1), Delivery associate (No. 2) | 5 |
| Foxtrot | Central operations director (No. 3), Buying manager (No. 2), Commercial director (No. 1) | 6 |
| Golf | Key supplier (E-commerce manager) (No. 2), Head of logistics (No. 2), IT analyst (No. 1), Supply manager (No. 1), Omnichannel value proposition manager (No. 1), Senior supply chain manager (No. 1), Supply chain and innovation manager (No. 1), Key 3PL (Vice president operations) (No. 1) | 10 |
| Total | 53 |
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