Table 1

An overview of the empirical literature on the GEO–performance relationship

Author(s)CountryMajor findingsTheoretical perspectiveIntellectual capital
Jiang et al. (2018) ChinaThis study provides a deep understanding on the concept of GEO that exploits and transforms the social economy into the social-ecological economyDynamic capability theoryGEO, knowledge transfer and integration and technology dynamism
Habib et al. (2020) BangladeshThis study's finding indicates that organisations must encourage GEO to reap higher firm performanceResource advantage theoryGEO, market orientation, green supply chain management
Fatoki (2019) South AfricaThe findings of this study provide an understanding about how the hospitality sector must exploit GEO for better sustainability initiativesNatural-Resource Based View and Stakeholder theoryGEO
Guo et al. (2020) ChinaThis study encourages green innovation and supply chain learning, and is of great significance for managers to understand how to implement GEO in the process of achieving green innovation developmentEntrepreneurial Orientation TheoryGEO and supply chain learning
Pratono et al. (2019) IndonesiaThe findings state that firm inter-organisational learning plays a critical role as an intervening variable that is fostered by GEO and market orientation, for achieving greater sustainable competitive advantageDynamic capability theoryGEO, market orientation and inter-organisational learning
Luu (2021) Asia–Pacific Emerging MarketThe current study encourages firms to create sustainable tourism services in the tourism industry and promote employees' green creativity via cultivating GEO.Conservation of resources theoryGEO, Quality of green communication, Green creative self-efficacy, Harmonious environmental passion
Xianjiang (2012) ChinaThe finding shows that GEO has a distinct positive effect on low carbon-based innovation and short-term organisational performanceNatural resource-based theoryGEO, low carbon-based incremental innovation, technology low carbon-based breakthrough innovation and market low carbon-based breakthrough innovation
Muangmee et al. (2021) ThailandThe current study suggests that GEO and green innovation can assist firm managers in understanding the factors that lead to superior sustainable performanceResource-based viewGEO and green innovation
Muangmee et al. (2021) IranThe recognition of the current research in relation to the GEO concept can largely contribute to the theoretical development in entrepreneurship and environmental scienceNAGEO and green innovation
Guo et al. (2018) ChinaThe findings of this research imply that a strong GEO can effort to enhance the level of supply chain learning capability and developed green innovationResource-based view and Dynamic capability theoryGEO, green innovation, supply chain learning capability
Li (2013) ChinaThe findings of the current study indicate that organisations should emphasise GEO practices to reap sustainability performanceNAGEO, incremental marketing innovation and radical marketing innovation
Xiue and Qing (2021) ChinaThe current study indicates that GEO is the key element to achieve financial performance goalsResource-based view and Contingency theoryGEO, green process innovation, green product innovation, green technological turbulence
Criado-Gomis et al. (2017) ChinaThe current study is conceptualised using a categorisation scheme and several research lines are proposed, all based on relational models with GEO as the key concept for the sustainable developmentDynamic capabilities theoryNA
Criado-Gomis et al. (2018) SpainGreen entrepreneurship is integral part for business triple bottom line approachDynamic capabilities theoryGEO, entrepreneurial orientation and sustainability orientation
Hernández-Perlines and Rung-Hoch (2017) SpainGreen entrepreneurship is considered a strong predictor of business success in family firmsStakeholder theoryGEO and CSR

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