Table I

Store characteristic variables

VariableDescription
Sales areaGrocery sales area within a store
Equal count groups 1 smallest to 5 largest
Trade intensitySales intensity (popularity) of a store per area
Equal count groups 1 smallest to 5 largest
Trading hours (weekly)Total weekly operating hours of a store
GOnlineWhether products are picked at a store different to the collection store
Collection stores are not targeted for performance of the service
CanopyA rain canopy over the collection point
The most expensive format that provides customers with the best collection experience, reserved for high revenue stores

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