Table II Comparison of index values by... | Emerald Publishing

Table II

Comparison of index values by marketing type (%)

	Qatar	Canada
	(n = 192)	(n = 148)
*Transaction marketing*
Low	21.4	27.1
Medium	50.0	39.1
High	28.6	33.8
*Database marketing*
Low	52.1	21.4
Medium	36.4	45.8
High	11.5	32.8
*Interaction marketing*
Low	26.0	14.6
Medium	25.0	57.8
High	49.0	27.6
*Network marketing*
Low	28.1	29.7
Medium	55.2	28.1
High	16.7	42.2

	Qatar	Canada
	(n = 192)	(n = 148)
Transaction marketing
Low	21.4	27.1
Medium	50.0	39.1
High	28.6	33.8
Database marketing
Low	52.1	21.4
Medium	36.4	45.8
High	11.5	32.8
Interaction marketing
Low	26.0	14.6
Medium	25.0	57.8
High	49.0	27.6
Network marketing
Low	28.1	29.7
Medium	55.2	28.1
High	16.7	42.2