Table IV
Cluster analysis results
TM
IM/NM
Pluralistic
Low Marketing
Mean
Qatari Sample
Transactional
0.91
0.55
0.8
0.42
0.59
Database
0.49
0.44
0.76
0.48
0.56
Interaction
0.53
0.87
0.77
0.55
0.73
Network
0.5
0.69
0.8
0.61
0.7
per cent age of firms
0.18
0.38
0.31
0.13
Canadian sample
Transactional
0.85
0.58
0.8
0.74
Database
0.69
0.57
0.79
0.68
Interaction
0.63
0.79
0.82
0.75
Network
0.43
0.73
0.75
0.64
per cent age of firms
0.20
0.45
0.35
TM
IM/NM
Pluralistic
Low Marketing
Mean
Qatari Sample
Transactional
0.91
0.55
0.8
0.42
0.59
Database
0.49
0.44
0.76
0.48
0.56
Interaction
0.53
0.87
0.77
0.55
0.73
Network
0.5
0.69
0.8
0.61
0.7
per cent age of firms
0.18
0.38
0.31
0.13
Canadian sample
Transactional
0.85
0.58
0.8
0.74
Database
0.69
0.57
0.79
0.68
Interaction
0.63
0.79
0.82
0.75
Network
0.43
0.73
0.75
0.64
per cent age of firms
0.20
0.45
0.35
[ViewLarge]
Close Modal
Close Modal
This Feature Is Available To Subscribers Only
Sign In
or
Create an Account
Close Modal
Close Modal