Case studies overview
| Company | Year of foundation | Description of the company |
|---|---|---|
| B&B Italia | 1966 | B&B Italia is a leading Italian furniture company that takes its origin from the C&B Italia firm founded in 1966 by Piero Ambrogio Busnelli and Cesare Cassina. Presently, B&B Italia is well-known for its high quality design products in the domestic sector (B&B Italia domestic division) and in the contract sector (B&B Italia contract division). As its founding, the firm has been devoted to innovation. Since 1973, the Busnelli family has controlled the firm, but starting in 2003 two different private equity funds acquired the stocks of the company. Initially, Opera and in later stages Investindustrial. B&B Italia is a design-intensive firm that has cooperated during its existence with many successful designers to produce and commercialize over hundreds of products. B&B Italia is a managerial firm and currently sees the participation in the management of both the second generation and the third generation of the family |
| Cassina S.p.A | 1927 | Cassina, founded as “Figli di Amedeo Cassina” by Cesare and Cesare Cassina in 1927, is a leading furniture firm of Italian design. In 1935, the two sons of Amedeo changed the name to “Figli di Amedeo Cassina.” The firm’s headquarters are situated in Meda (Italy). Cassina started its process of internationalization during its early stages, starting in 1973 with the arrival of Rodrigo Rodriquez as a general manager. Because of his managerial experience and knowledge, Dr Rodriquez changed the firm in terms of managerial and new product development approaches. It was in this era that the legendary collection “I grandi maestri” was created. The Cassina family owned and managed the firm up to 1989. In the following years, the ownership changed frequently: in 1989, a French investor named Strafor Facom bought 50% of Cassina’s stocks. Moreover, in 2005, Cassina holdings in SpA sold 80% of its stock to Charme Investments and entered in the Poltrona Frau Group. Finally, in 2014, a leading American furniture firm, Haworth, bought the firm |
| Company | Year of foundation | Description of the company |
|---|---|---|
| B&B Italia | 1966 | B&B Italia is a leading Italian furniture company that takes its origin from the C&B Italia firm founded in 1966 by Piero Ambrogio Busnelli and Cesare Cassina. Presently, B&B Italia is well-known for its high quality design products in the domestic sector (B&B Italia domestic division) and in the contract sector (B&B Italia contract division). As its founding, the firm has been devoted to innovation. Since 1973, the Busnelli family has controlled the firm, but starting in 2003 two different private equity funds acquired the stocks of the company. Initially, Opera and in later stages Investindustrial. B&B Italia is a design-intensive firm that has cooperated during its existence with many successful designers to produce and commercialize over hundreds of products. B&B Italia is a managerial firm and currently sees the participation in the management of both the second generation and the third generation of the family |
| Cassina S.p.A | 1927 | Cassina, founded as “Figli di Amedeo Cassina” by Cesare and Cesare Cassina in 1927, is a leading furniture firm of Italian design. In 1935, the two sons of Amedeo changed the name to “Figli di Amedeo Cassina.” The firm’s headquarters are situated in Meda (Italy). Cassina started its process of internationalization during its early stages, starting in 1973 with the arrival of Rodrigo Rodriquez as a general manager. Because of his managerial experience and knowledge, Dr Rodriquez changed the firm in terms of managerial and new product development approaches. It was in this era that the legendary collection “I grandi maestri” was created. The Cassina family owned and managed the firm up to 1989. In the following years, the ownership changed frequently: in 1989, a French investor named Strafor Facom bought 50% of Cassina’s stocks. Moreover, in 2005, Cassina holdings in SpA sold 80% of its stock to Charme Investments and entered in the Poltrona Frau Group. Finally, in 2014, a leading American furniture firm, Haworth, bought the firm |
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