The effect of SC dimensions on backers' participation
| Tech Model 1 | Tech Model 2 | Tech Model 3 | Agri-food Model 4 | Agri-food Model 5 | Agri-food Model 6 | Cultural Model 7 | Cultural Model 8 | Cultural Model 9 | |
|---|---|---|---|---|---|---|---|---|---|
| FB_friends | −0.066 (0.151) | −0.153** (0.017) | −0.077* (0.107) | 0.116*** (0.005) | 0.119*** (0.004) | 0.144*** (0.001) | −0.030** (0.020) | −0.044*** (0.001) | −0.019 (0.138) |
| Partner | 0.233*** (0.000) | 0.211*** (0.000) | – | 0.258*** (0.000) | 0.251*** (0.000) | – | 0.161*** (0.000) | 0.151*** (0.000) | – |
| Comments | 0.620*** (0.000) | 0.635*** (0.000) | 0.638*** (0.000) | 0.576*** (0.000) | 0.553*** (0.000) | 0.591*** (0.000) | 0.491*** (0.000) | 0.474*** (0.000) | 0.494*** (0.000) |
| Video | – | 0.046 (0.456) | – | – | 0.085** (0.045) | – | – | 0.079*** (0.000) | – |
| Rewards | – | 0.081 (0.267) | – | – | 0.084** (0.043) | – | – | 0.026 (0.125) | – |
| Partner_bank | 0.097** (0.027) | 0.120*** (0.007) | 0.085*** (0.000) | ||||||
| Adjusted R2 | 0.428 | 0.432 | 0.383 | 0.475 | 0.488 | 0.424 | 0.273 | 0.281 | 0.254 |
| N | 326 | 326 | 326 | 310 | 310 | 310 | 4,654 | 4,654 | 4,654 |
| Tech Model 1 | Tech Model 2 | Tech Model 3 | Agri-food Model 4 | Agri-food Model 5 | Agri-food Model 6 | Cultural Model 7 | Cultural Model 8 | Cultural Model 9 | |
|---|---|---|---|---|---|---|---|---|---|
| FB_friends | −0.066 (0.151) | −0.153** (0.017) | −0.077* (0.107) | 0.116*** (0.005) | 0.119*** (0.004) | 0.144*** (0.001) | −0.030** (0.020) | −0.044*** (0.001) | −0.019 (0.138) |
| Partner | 0.233*** (0.000) | 0.211*** (0.000) | – | 0.258*** (0.000) | 0.251*** (0.000) | – | 0.161*** (0.000) | 0.151*** (0.000) | – |
| Comments | 0.620*** (0.000) | 0.635*** (0.000) | 0.638*** (0.000) | 0.576*** (0.000) | 0.553*** (0.000) | 0.591*** (0.000) | 0.491*** (0.000) | 0.474*** (0.000) | 0.494*** (0.000) |
| Video | – | 0.046 (0.456) | – | – | 0.085** (0.045) | – | – | 0.079*** (0.000) | – |
| Rewards | – | 0.081 (0.267) | – | – | 0.084** (0.043) | – | – | 0.026 (0.125) | – |
| Partner_bank | 0.097** (0.027) | 0.120*** (0.007) | 0.085*** (0.000) | ||||||
| Adjusted | 0.428 | 0.432 | 0.383 | 0.475 | 0.488 | 0.424 | 0.273 | 0.281 | 0.254 |
| 326 | 326 | 326 | 310 | 310 | 310 | 4,654 | 4,654 | 4,654 |
Note(s): The dependent variable is the log of number of backers. P-values are in parentheses, with “***”, “**” and “*” representing the 1%, 5% and 10% level of statistical significance. The variance inflation factors (VIFs) associated with each model specification all fall well below the acceptable threshold of 10, indicating multicollinearity is not a concern. Particularly, for all models VIF is always around 1 which guarantees well-specified models. The check for normality of the standardized regression residuals is satisfied for all models, using tests for normality and q-q plots
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