Table 2 Construct means, reliability and... | Emerald Publishing

Table 2

Construct means, reliability and validity

Constructs	Construct items	Mean	SD	CFA factor loading	Cronbach alpha (α)	CR	AVE
Promotion	PM1	4.14	0.982	0.760	0.872	0.907	0.660
	PM2			0.825
	PM3			0.808
	PM4			0.825
	PM5			0.832
Perceived-Quality	PQ1	4.07	0.900	0.769	0.835	0.885	0.607
	PQ2			0.660
	PQ3			0.833
	PQ4			0.817
	PQ5			0.811
Brand-Loyalty	BL1	3.48	1.185	0.890	0.940	0.953	0.772
	BL2			0.925
	BL3			0.730
	BL4			0.922
	BL5			0.914
	Bl6			0.877
Brand-Sincerity	BS1	4.01	0.868	0.848	0.881	0.918	0.736
	BS2			0.857
	BS3			0.865
	BS4			0.865
Brand-Excitement	BE1	3.90	0.894	0.760	0.803	0.912	0.674
	BE2			0.814
	BE3			0.827
	BE4			0.858
	BE5			0.842
Perceived-Price	PP1	3.46	1.127	0.850	0.831	0.883	0.619
	PP3			0.869
	PP4			0.848
	PP5			0.879
Brand-Trustworthiness	BT1	3.87	0.902	0.815	0.818	0.878	0.643
	BT2			0.795
	BT3			0.834
	BT4			0.760
Distribution	DI1	3.5	1.137	0.882	0.819	0.874	0.588
	DI2			0.882
	DI3			0.791
	DI4			0.586
	DI5			0.648
Brand-Equity	BEQ1	3.48	1.164	0.866	0.910	0.937	0.787
	BEQ2			0.885
	BEQ3			0.913
	BEQ4			0.886
Brand-Preference	BP1	3.52	1.146	0.892	0.873	0.914	0.728
	BP2			0.892
	BP3			0.903
	BP4			0.709
Repurchase-Intention	RP1	3.80	1.104	0.874	0.894	0.926	0.757
	RP2			0.886
	RP3			0.873
	RP4			0.847

Constructs	Construct items	Mean	SD	CFA factor loading	Cronbach alpha (α)	CR	AVE
Promotion	PM1	4.14	0.982	0.760	0.872	0.907	0.660
	PM2			0.825
	PM3			0.808
	PM4			0.825
	PM5			0.832
Perceived-Quality	PQ1	4.07	0.900	0.769	0.835	0.885	0.607
	PQ2			0.660
	PQ3			0.833
	PQ4			0.817
	PQ5			0.811
Brand-Loyalty	BL1	3.48	1.185	0.890	0.940	0.953	0.772
	BL2			0.925
	BL3			0.730
	BL4			0.922
	BL5			0.914
	Bl6			0.877
Brand-Sincerity	BS1	4.01	0.868	0.848	0.881	0.918	0.736
	BS2			0.857
	BS3			0.865
	BS4			0.865
Brand-Excitement	BE1	3.90	0.894	0.760	0.803	0.912	0.674
	BE2			0.814
	BE3			0.827
	BE4			0.858
	BE5			0.842
Perceived-Price	PP1	3.46	1.127	0.850	0.831	0.883	0.619
	PP3			0.869
	PP4			0.848
	PP5			0.879
Brand-Trustworthiness	BT1	3.87	0.902	0.815	0.818	0.878	0.643
	BT2			0.795
	BT3			0.834
	BT4			0.760
Distribution	DI1	3.5	1.137	0.882	0.819	0.874	0.588
	DI2			0.882
	DI3			0.791
	DI4			0.586
	DI5			0.648
Brand-Equity	BEQ1	3.48	1.164	0.866	0.910	0.937	0.787
	BEQ2			0.885
	BEQ3			0.913
	BEQ4			0.886
Brand-Preference	BP1	3.52	1.146	0.892	0.873	0.914	0.728
	BP2			0.892
	BP3			0.903
	BP4			0.709
Repurchase-Intention	RP1	3.80	1.104	0.874	0.894	0.926	0.757
	RP2			0.886
	RP3			0.873
	RP4			0.847

Source(s): Generated by authors