Explanatory power of the model
| Contributing constructs | Dependent construct | R2 | Q2_predict |
|---|---|---|---|
| All Constructs as per Model | Brand-Preference | 0.717 (71.7%) | 0.406 |
| All Constructs as per Model | Repurchase-intention | 0.542 (54.2%) | 0.364 |
| Promotion, product quality, price, distribution, brand-sincerity, brand-excitement, trustworthiness, and brand-loyalty | Overall Brand-equity | 0.678 (67.8%) | 0.502 |
| Promotion, product quality, price, distribution, brand sincerity, excitement, trustworthiness | Brand-Loyalty | 0.632 (63.2%) | 0.586 |
| Contributing constructs | Dependent construct | Q2_predict | |
|---|---|---|---|
| All Constructs as per Model | Brand-Preference | 0.717 (71.7%) | 0.406 |
| All Constructs as per Model | Repurchase-intention | 0.542 (54.2%) | 0.364 |
| Promotion, product quality, price, distribution, brand-sincerity, brand-excitement, trustworthiness, and brand-loyalty | Overall Brand-equity | 0.678 (67.8%) | 0.502 |
| Promotion, product quality, price, distribution, brand sincerity, excitement, trustworthiness | Brand-Loyalty | 0.632 (63.2%) | 0.586 |
Source(s): Generated by authors
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