Questionnaire items and sources
| Brand loyalty – Buil et al. (2013) and Anselmsson et al. (2017) |
| BL1 When I want to shop for groceries, a Woolworths brand is always my first choice |
| BL2 I usually choose Woolworths grocery brand over other grocery retailer brand |
| BL3 I consider myself loyal to the Woolworths grocery brand |
| BL4 Even when the same items are available from other retailers, I tend to buy from this store |
| BL5 I do more purchases at Woolworths grocery store brand compared to other stores |
| BL6 I revisit Woolworths retailer stores whenever I need groceries |
| Perceived Quality - Anselmsson et al. (2017) and Jaafar et al. (2012) |
| PQ1 There is always a high likelihood that merchandise bought at Woolworths stores will be of high quality |
| PQ2 Overall, Woolworths grocery stores sells high quality merchandise |
| PQ3 When shopping at Woolworths grocery stores, I expect to see high quality merchandise |
| PQ4 Food products from Woolworths are fresher than from other store brands |
| PQ5 Woolworths retail brand has good packaging facilities compared to other brands |
| Sincerity – Aaker (1997) |
| BS1 Woolworths brand is honest in dealing with customers |
| BS2 Woolworths is down-to-earth in their display and staff services |
| BS3 The wholesomeness of the Woolworths grocery brand and designs leaves me light-hearted each time I engage the brand |
| BS4 Woolworths store brand creates a cheerful and reliable customer experience |
| Excitement – Aaker (1997) |
| BE1 Woolworths store brand is imaginative in its store layout |
| BE2 Woolworths grocery stores are daring with its offerings, including the green options |
| BE3 Woolworths grocery stores are always up to date with their offerings |
| BE4 It is exciting to shop at Woolworths grocery stores |
| BE5 Woolworths store brand has charming characteristics |
| Competence – Aaker (1997) |
| CM1 The Woolworths grocery store brand can be relied on for quality services and products |
| CM2 Woolworths grocery stores have been intelligent in store designs and product offerings |
| CM3 Woolworths successfully understand customers needs as they evolve and satisfies them |
| Trustworthiness - Anselmsson et al. (2017) and Sassaman et al. (2019) |
| BT1 Woolworths grocery retail stores are attentive to what customers want |
| BT2 I appreciate Woolworths' friendliness when offering the required products and services |
| BT3 Woolworths' grocery stores never lets me down |
| BT4 Woolworths honestly keeps its promises to customers to deliver quality goods and services |
| Perceived Price - Anselmsson et al. (2017) and Efanny et al. (2018) |
| PP1 Woolworths grocery stores offer fair price compared to the product quality and competitors |
| PP2 With Woolworths, you get good value for money |
| PP3 The price of grocery is reasonable at Woolworths |
| PP4 Compared to other grocery retailers, the relationship between price and quality products at Woolworths is good |
| PP5 I can save money buying from Woolworths |
| Distribution - Efanny et al. (2018) |
| DI1 Woolworths has adequate supply of groceries and distribution stores |
| DI2 Woolworths supply its groceries in accordance with promised time and place |
| DI3 Woolworths distributes much assortment of goods and services than competing store brands |
| DI4 Woolworth grocery stores are available around where I stay |
| DI5 Woolworths grocery stores have a national footprint |
| Promotion - Jaafar et al. (2012) |
| PM1 Woolworths' advertisements on various platforms are important on creating awareness of the groceries I buy |
| PM2 Woolworths promotions do influence my decisions to purchase groceries at its stores |
| PM3 The promotional messages I get from Woolworths' do persuade me to purchase their groceries |
| PM4 I trust the promotion messages I receive from Woolworths |
| Brand equity – Buil et al. (2013) |
| BEQ1 It makes sense to go to Woolworths instead of any other store, even if they offer the same products |
| BEQ2 Even if another store has same features as Woolworths, I will prefer to go to buy from Woolworths |
| BEQ3 Even though other grocery shops are cheaper, Woolworths would still be my choice |
| BEQ4 Compared to other stores, I am willing to pay a higher price at Woolworths |
| Brand Preference– Buil et al. (2013) |
| BP1 I Like Woolworths grocery brand better than other brands |
| BP2 I will not buy from another brand if Woolworths is open |
| BP3 I am committed to shopping at Woolworths |
| BP4 Woolworths is my preferred brand for grocery shopping |
| Repurchase Intentions– Buil et al. (2013) |
| RP1 I see myself still shopping at Woolworths in the future |
| RP2 I am motivated to continue shopping at Woolworths |
| RP3 I would continue to buy from Woolworths for all my grocery purchases |
| RP4 I am likely to buy from Woolworths in future |
| Brand loyalty – |
| BL1 When I want to shop for groceries, a Woolworths brand is always my first choice |
| BL2 I usually choose Woolworths grocery brand over other grocery retailer brand |
| BL3 I consider myself loyal to the Woolworths grocery brand |
| BL4 Even when the same items are available from other retailers, I tend to buy from this store |
| BL5 I do more purchases at Woolworths grocery store brand compared to other stores |
| BL6 I revisit Woolworths retailer stores whenever I need groceries |
| Perceived Quality - |
| PQ1 There is always a high likelihood that merchandise bought at Woolworths stores will be of high quality |
| PQ2 Overall, Woolworths grocery stores sells high quality merchandise |
| PQ3 When shopping at Woolworths grocery stores, I expect to see high quality merchandise |
| PQ4 Food products from Woolworths are fresher than from other store brands |
| PQ5 Woolworths retail brand has good packaging facilities compared to other brands |
| Sincerity – |
| BS1 Woolworths brand is honest in dealing with customers |
| BS2 Woolworths is down-to-earth in their display and staff services |
| BS3 The wholesomeness of the Woolworths grocery brand and designs leaves me light-hearted each time I engage the brand |
| BS4 Woolworths store brand creates a cheerful and reliable customer experience |
| Excitement – |
| BE1 Woolworths store brand is imaginative in its store layout |
| BE2 Woolworths grocery stores are daring with its offerings, including the green options |
| BE3 Woolworths grocery stores are always up to date with their offerings |
| BE4 It is exciting to shop at Woolworths grocery stores |
| BE5 Woolworths store brand has charming characteristics |
| Competence – |
| CM1 The Woolworths grocery store brand can be relied on for quality services and products |
| CM2 Woolworths grocery stores have been intelligent in store designs and product offerings |
| CM3 Woolworths successfully understand customers needs as they evolve and satisfies them |
| Trustworthiness - |
| BT1 Woolworths grocery retail stores are attentive to what customers want |
| BT2 I appreciate Woolworths' friendliness when offering the required products and services |
| BT3 Woolworths' grocery stores never lets me down |
| BT4 Woolworths honestly keeps its promises to customers to deliver quality goods and services |
| Perceived Price - |
| PP1 Woolworths grocery stores offer fair price compared to the product quality and competitors |
| PP2 With Woolworths, you get good value for money |
| PP3 The price of grocery is reasonable at Woolworths |
| PP4 Compared to other grocery retailers, the relationship between price and quality products at Woolworths is good |
| PP5 I can save money buying from Woolworths |
| Distribution - |
| DI1 Woolworths has adequate supply of groceries and distribution stores |
| DI2 Woolworths supply its groceries in accordance with promised time and place |
| DI3 Woolworths distributes much assortment of goods and services than competing store brands |
| DI4 Woolworth grocery stores are available around where I stay |
| DI5 Woolworths grocery stores have a national footprint |
| Promotion - |
| PM1 Woolworths' advertisements on various platforms are important on creating awareness of the groceries I buy |
| PM2 Woolworths promotions do influence my decisions to purchase groceries at its stores |
| PM3 The promotional messages I get from Woolworths' do persuade me to purchase their groceries |
| PM4 I trust the promotion messages I receive from Woolworths |
| Brand equity – |
| BEQ1 It makes sense to go to Woolworths instead of any other store, even if they offer the same products |
| BEQ2 Even if another store has same features as Woolworths, I will prefer to go to buy from Woolworths |
| BEQ3 Even though other grocery shops are cheaper, Woolworths would still be my choice |
| BEQ4 Compared to other stores, I am willing to pay a higher price at Woolworths |
| Brand Preference– |
| BP1 I Like Woolworths grocery brand better than other brands |
| BP2 I will not buy from another brand if Woolworths is open |
| BP3 I am committed to shopping at Woolworths |
| BP4 Woolworths is my preferred brand for grocery shopping |
| Repurchase Intentions– |
| RP1 I see myself still shopping at Woolworths in the future |
| RP2 I am motivated to continue shopping at Woolworths |
| RP3 I would continue to buy from Woolworths for all my grocery purchases |
| RP4 I am likely to buy from Woolworths in future |
Source(s): Generated by authors
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.