Table 3 Details of data collection Data... | Emerald Publishing

Table 3

Details of data collection

Data collection method	Details (participants, involvement in M20/I20, date)
Semi-structured, individual interviews	8 interviews with managers involved in M20 and I30 (March 2017 to July 2018) • Digital Experience Manager, Marketing • Project Manager, IT • Manager, Human Resources • Project Manager, Marketing • Manager, IT and Operations • Manager, Customer Relationship Management • Head of I30 (2 interviews) 1 follow-up interview (June 2021) • Head of I30
Participant observations and unstructured interviews	9 meetings with managers involved in M20 and I30 (December 2016 to February 2018)
	2 workshops with senior management and I20 team (February and April 2018)
	2 workshops with I20 team and external consultants (May and June 2018)

Data collection method	Details (participants, involvement in M20/I20, date)
Semi-structured, individual interviews	8 interviews with managers involved in M20 and I30 (March 2017 to July 2018)• Digital Experience Manager, Marketing • Project Manager, IT • Manager, Human Resources • Project Manager, Marketing • Manager, IT and Operations • Manager, Customer Relationship Management • Head of I30 (2 interviews) 1 follow-up interview (June 2021)• Head of I30
Participant observations and unstructured interviews	9 meetings with managers involved in M20 and I30 (December 2016 to February 2018)
	2 workshops with senior management and I20 team (February and April 2018)
	2 workshops with I20 team and external consultants (May and June 2018)