Table 2

In-store technologies used to create memorable shopping experiences

In-store technologiesFrequencies
  • devices such as computers, tablets, displays, touchscreens, and customers' smartphones or other mobile devices

5
  • mobile apps, for example, to scan, check, request, or order products not available in-store

5
  • wireless communication technologies such as RFID and NFC tags

4
  • in-store activations such as screens, lights, and sounds

4
  • support devices such as smartphone chargers

3
  • intelligent stations and sensors

3

Source(s): Table by authors

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