Table 1 Concepts containing BC... | Emerald Publishing

Table 1

Concepts containing BC perspective in the literature

Concept	Author, year	Quotation
Balanced centricity	Gummesson (2008a, p. 17)	“All the stakeholders have the right to satisfy their needs and wants”
	Gummesson (2008b, p. 328)	“It means that long-term relationships and well-functioning markets should build on the needs and wants of many stakeholders: customers, employees, suppliers, intermediaries, the media, governments and more”
	Letaifa et al. (2016, p. 1934)	“Services require a balanced centricity instead of focusing on one specific actor (i.e., local or global, supplier or customer, firm or individual”
	Groven et al. (2021, p. 1)	“Balanced centricity describes a situation in which all network actor´s interests and needs are fulfilled simultaneously”
Multiparty stakeholder centricity	Gummesson and Mele (2010, p. 194)	“Going beyond the supplier-customer dyad and applying a multi-party network and systems perspective we find that numerous stakeholders contribute to value and expect value in return”
	Hillebrand et al. (2015, p. 411)	“The marketing discipline should move away from its rather restrictive focus on customers toward a view of marketing that acknowledges the interrelatedness of stakeholders”
A2A	Vargo (2009, p. 377)	“In this service ecosystem view, all actors are both providers and beneficiaries (“producers” and “customers”) and the B2B versus B2C distinction vanishes; it's all B2B. That is, the customer is just another node in the larger ecosystem and the actor-to-actor transaction serves as a platform for further value creation in that larger context”
	Vargo and Lusch (2016, p. 8)	“Value co-creation [is the result of] the actions of multiple actors, often unaware of each other, that contributes to each other´s wellbeing”
	Brodie et al. (2019, p. 173)	“… need to broaden the conceptual domain of customer engagement not only from the focal subject of customers/customers to a general actor-to-actor perspective but also from the firm-customer dyad to relationships among multiple actors in service ecosystems”
	Chandler et al. (2019, p. 87)	“These efforts should not only be directed toward potential customers but also toward other private, public and market-facing actors”
A4A relationships	Polese et al. (2017, p. 1041)	“The A4A relationship involves actors integrating their resources and acting with the aim to obtain value by providing benefits to them and to other parties involved in their context”
Systemic perspective	Storbacka et al. (2016, p. 3016)	“… this means that managerial practices have to change to incorporate a systemic view
	Wieland et al. (2016, p. 211)	“…seemingly distinct actors such as firms, customers, suppliers, other stakeholders and even non adopters of a solution, contribute to value creation and market (re)formation in a fundamentally similar way”
	Alexander et al. (2017, p. 344)	“Service ecosystem actor´s multi context view reflects the complex interwoven nature of multiple actors roles and behaviors, which resonates well with existing marketing thought (e.g. many-to-one, one-to-many, many-to-many, etc.)”
	Fehrer et al. (2018a, p. 558)	[The systemic perspective of platform business models] “responds to the challenges in contemporary business environments that might have been overlooked, due to the lack of analysis of systemic interdependencies between versatile actors and new actor roles in peer-to-peer interactions”
	Marciel and Fischer (2020, p. 41)	“The collective strategy in which peer firms consistently cooperate among themselves and with other actors to develop markets in ways that increase their overall competitiveness”

Concept	Author, year	Quotation
Balanced centricity	Gummesson (2008a, p. 17)	“All the stakeholders have the right to satisfy their needs and wants”
	Gummesson (2008b, p. 328)	“It means that long-term relationships and well-functioning markets should build on the needs and wants of many stakeholders: customers, employees, suppliers, intermediaries, the media, governments and more”
	Letaifa et al. (2016, p. 1934)	“Services require a balanced centricity instead of focusing on one specific actor (i.e., local or global, supplier or customer, firm or individual”
	Groven et al. (2021, p. 1)	“Balanced centricity describes a situation in which all network actor´s interests and needs are fulfilled simultaneously”
Multiparty stakeholder centricity	Gummesson and Mele (2010, p. 194)	“Going beyond the supplier-customer dyad and applying a multi-party network and systems perspective we find that numerous stakeholders contribute to value and expect value in return”
	Hillebrand et al. (2015, p. 411)	“The marketing discipline should move away from its rather restrictive focus on customers toward a view of marketing that acknowledges the interrelatedness of stakeholders”
A2A	Vargo (2009, p. 377)	“In this service ecosystem view, all actors are both providers and beneficiaries (“producers” and “customers”) and the B2B versus B2C distinction vanishes; it's all B2B. That is, the customer is just another node in the larger ecosystem and the actor-to-actor transaction serves as a platform for further value creation in that larger context”
	Vargo and Lusch (2016, p. 8)	“Value co-creation [is the result of] the actions of multiple actors, often unaware of each other, that contributes to each other´s wellbeing”
	Brodie et al. (2019, p. 173)	“… need to broaden the conceptual domain of customer engagement not only from the focal subject of customers/customers to a general actor-to-actor perspective but also from the firm-customer dyad to relationships among multiple actors in service ecosystems”
	Chandler et al. (2019, p. 87)	“These efforts should not only be directed toward potential customers but also toward other private, public and market-facing actors”
A4A relationships	Polese et al. (2017, p. 1041)	“The A4A relationship involves actors integrating their resources and acting with the aim to obtain value by providing benefits to them and to other parties involved in their context”
Systemic perspective	Storbacka et al. (2016, p. 3016)	“… this means that managerial practices have to change to incorporate a systemic view
	Wieland et al. (2016, p. 211)	“…seemingly distinct actors such as firms, customers, suppliers, other stakeholders and even non adopters of a solution, contribute to value creation and market (re)formation in a fundamentally similar way”
	Alexander et al. (2017, p. 344)	“Service ecosystem actor´s multi context view reflects the complex interwoven nature of multiple actors roles and behaviors, which resonates well with existing marketing thought (e.g. many-to-one, one-to-many, many-to-many, etc.)”
	Fehrer et al. (2018a, p. 558)	[The systemic perspective of platform business models] “responds to the challenges in contemporary business environments that might have been overlooked, due to the lack of analysis of systemic interdependencies between versatile actors and new actor roles in peer-to-peer interactions”
	Marciel and Fischer (2020, p. 41)	“The collective strategy in which peer firms consistently cooperate among themselves and with other actors to develop markets in ways that increase their overall competitiveness”